Today, there exist many Data-rich organizations which have spent huge investments, a significant time for building and handling CRM systems. But out of many, only very few organizations have identified their customers and grouped related info of each customer under “Single Customer View”. Besides, a considerable per cent of other companies hasn’t achieved Single Customer […]
When it comes to digital marketing, the phrase ‘history repeats itself’ couldn’t be further from the truth. The landscape of digital marketing is ever changing- dynamic to the point that things that were big last year might now be cast away for good. Indeed the strategies that I was using last year seem as if […]
Navigating the social media marketing (SMM) world isn’t as complicated as you might think. That is, if you know how, when, and what to say and do to generate the results you want out of your marketing campaigns. However, despite the straightforwardness of implementing a successful marketing campaign, no one is immune to committing social […]
If you are having trouble keeping up with the ever-changing social media landscape, you’re not alone. The latest trends are on constant rotation, and it can sometimes seem like a bit much. However, the early bird gets the worm, so keeping up with the shifts will ensure that your digital marketing strategy remains successful. You […]
Color is powerful when it comes to print marketing. Although it could be imperceptible to your logical brain,your company’s logos, branding and other offers of print advertisement rely on color as a valuable asset to evoke certain emotions in viewers. Therefore, the power of color is both emotional and practical since almost 93 percent of […]
What are the benefits of Digital Marketing? Is digital marketing beneficial at all? Should a business look into it at all or should you focus on traditional advertising? Well, while we cannot say that traditional advertising is no longer useful, we can, however, tell you that digital marketing should be an integral part of your […]
Have you ever asked yourself whether your marketing efforts are enough? The chances are that you are one of those companies that are “too aware” of the fact that we live in a digital era, so all your efforts are focused on online marketing. There is no doubt that digital marketing has great power and […]
Hashtag marketing is a pretty serious trend right now, as businesses from all over the world are leveraging its features to generate significant benefits. Whether you’re running a small business, a digital empire, or a nonprofit organization, hashtags can allow you to improve your online presence while enhancing your brand’s reputation. In today’s post, I’m […]
Why describe an idea in 1000 words instead of using a suggestive image and send the message you want with half the effort? Even though texts are important, we live in a world which is ruled by visual content. People capture a message better when they see a picture or an infographic, instead of reading […]
Twitter is an excellent tool for your business if you use it correctly. But how do you succeed at increasing your followers, boost your Twitter engagement and ultimately new customers for your business? Here are seven ways to succeed at Twitter. Use twitter cards Make sure you set up twitter cards on your site. When […]