Have you ever asked yourself whether your marketing efforts are enough? The chances are that you are one of those companies that are “too aware” of the fact that we live in a digital era, so all your efforts are focused on online marketing. There is no doubt that digital marketing has great power and is bound to make your business grow if you do it right. It goes almost without saying that today, there is a wide variety of online marketing techniques that will surely help you gain and retain customers. So, what it is that you may be missing?
The answer is simple. It’s the offline side of marketing. While you will hear people saying that it’s no longer as effective, they couldn’t be further from wrong. In truth, the best marketing strategy utilizes the best of both worlds. Offline marketing tactics can attract a lot more customers, and their tangibility is something that undeniably still works for many people, often even better than a certain online method could. In this article, we are going to discuss 5 brilliant offline marketing tactics that you need to implement in order to truly get your business exposed and drive as many customers as you can.
Networking
One aspect of offline marketing that can never truly be replaced is a face-to-face connection. People simply love to have a face that they can put to a name, and when you talk to them in person and shake their hand, most often you will do the majority that needs to be done in order to get them genuinely interested in what you have to offer.
There are certainly local organizations that can help you with that. Join them and find yourself in the company of your target audience. As time goes by, you will be able to work your way towards being an attendee at a national conference, where you can truly make an impact.
Speaking engagements
Of course, similarly to networking, there are also speaking engagements that expand the aforementioned tangibility further. If you find an opportunity to actually stand on a podium and speak to a highly targeted audience which is already prepared and interested in whatever you have to say about the subject. A speaking engagement is also a powerful way to gain credibility, and become a thought leader in the industry. If you’re going to be dealing with the media a lot, it’s definitely worth checking out a guide to media training companies.
Startups might have trouble coming across such circumstances. However, if you start small, and don’t turn down unpaid events, you will work your way towards better opportunities along the way.
Business cards
If you thought that business cards no longer matter, then you are hugely mistaken. They are a very cost-effective and powerful marketing approach. You can share them at any opportunity, and if you drive people’s interest, they will keep the card in their pocket or wallet so that they can remember getting in touch with you, or even share it with someone else.
The most important thing is to be professional. And this doesn’t only include the best business card design (even though it is crucial). You must also present yourself the right way. Don’t just hand your card to someone like it’s a pamphlet or a flyer. Talk to them, say a word or two about how you’ve had experience helping people with their needs/problems in the past, and then give them your business card as the means to stay in touch.
Visual assets
One tactic that can never go wrong is a strong reliance on visual assets. After all, we are people are visual beings and are highly stimulated by what we see. So, you need to make the best out of all your visual assets. Rent local billboards and place your ads at right locations. Put your posters at places where there is a lot of traffic so that they surely get seen.
As professionals suggest, such as those at Fence Banner Mesh, you should also make use of banners that you can put on fences around your office space or at crucial spots. The great thing about mesh banners, for example, is that they are very durable and can stand there for long periods of time.
TV and radio ads
Sure, people are much more attached to their desktop computers and mobile phones today, but that doesn’t mean that TV and radio are dead. Especially if you think about older generations that might not be as tech-savvy, and whom you also want to approach.
This is why it would be a pretty good idea to have a few ads running via these mediums. You can express a lot of creativity here, and it will also help you cover the audience that you would otherwise probably miss out on. Your business may be online, but your products are pretty much physical, so when people see them on their TV screens or hear about them on the radio, they will “give into the whole digital thing” and look for how to order from you online.
The fact remains that online marketing simply isn’t strong enough without working together with its offline counterpart. If you truly want to make people interested and cover all your bases, you need to come up with a strategy that makes the best of both worlds. While millennials will be thrilled about your website, social marketing, and so on, there are also such prospects who will care much more for such tangible approaches as the ones we have discussed in this article.
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