A Smart, Marketing Look At What TIKTOK *Really* Does In Our World

Social media is a platform that usually amaze you. Just while you expect one platform has controlled to monopolize the gap, any other emerges nearly out of nowhere, and the panorama shifts. While giants like Facebook, Instagram, and Twitter continue to be relevant in an ever-evolving digital age—a new contender has entered the arena to […]

7 Useful Tips for Digital Marketing You Should Pay More Attention To

Digital marketing is considered to be one of the most powerful components to raise brand awareness and reach to a wide range of people. It is a strategy that is used by most brands to market their products and reach their maximum potential reach in this innovative era. Your brand might rely on SEO, social […]

The New Decade of Marketing: Focus on Conversion Rate Optimization

Conversion Rate Optimization or CRO refers to a systematic process which aims to increase the site traffic or visitors who take action, like filling out a form or convert into customers. Now more than ever, CRO helps consumers, executives, and investors progress in the marketing funnel to optimize the return of investment or ROI. In […]

8 tips to prepare a successful Inbound Marketing strategy

Regardless of whether you are an entrepreneur, a SME or a large company, to start an effective internet strategy without wasting your marketing budget, you must first have a clear understanding of what we can achieve starting with the construction of a strategy with measurable and real objectives. before taking action However, often, many of […]

Social Media Marketing Trends Digital Marketers Should Watch Out For In 2020

The number of people using social media is constantly on the rise and has grown substantially over the past few years. According to We Are Social and Hootsuite’s latest collection of Global Digital reports, the social media users worldwide have increased by 9% since 2018 to a total of 3.5 billion. Considering that approximately 45% […]

What Advanced Marketing Personalization Is and How to Use It?

Personalization is an effective tool that has been used to market product and services over the years. Personalization makes customers feel valued and it helps them identify with a certain brand. For email campaigns, studies show that the emails that were personalized achieved higher click through rates than those that were not personalized. This goes […]

8 Effective Email Marketing Strategies to Try in 2019

An effective email marketing strategy is very important to accomplish your whole marketing objectives. It provides countless opportunities to the smart marketers seeking to expand their audiences or targeted customers. According to the current survey, nearly 93% of B2B marketers use email marketing to distribute their content. Email marketing is an effective way to assist […]

Make Your Customers Engaged Through Your Social Media Presence

Nowadays, every company has a social media presence or they’re in the process of establishing it. Social media has become essential for businesses, mainly because it’s one of the best channels for creating business visibility and awareness, as well as building a relationship with the target audience. However, engaging the audience effectively on social media […]

How to Establish an Effective Instagram Marketing Strategy?

With over 1 billion monthly active users, Instagram is an absolute goldmine for businesses of all sizes. From community management to social selling and loads more, there’s a reason why Instagram is the biggest social media network on the planet amongst consumers and business. Because of this, you can’t afford to use Instagram and just […]