AI and robots are infiltrating nearly every industry and will become increasingly common in the coming years. The roles of these technologies in consumer and corporate space have always fluctuated between fear and fascination. Today, robots are fast becoming a fixture in our lives – they are in our homes monitoring all the things; they are in […]
It took 7 years for the European Commission to set up a regulation that applies to every company but have hit the hardest to companies that deals in large amount of consumer data: marketeers, technology firms, and data brokers. Nowadays, if you are indulged in online business, whether you have an ecommerce website, or you […]
These are exciting times for business and technology. From one technological innovation to another, startups are getting the support they need to reach their greatest potentials. A forerunner in this partnership is the data-driven Artificial Intelligence (AI). In today’s digital society, data play a huge role in managing the present and shaping the future. According […]
Technology just keeps getting better, and there’s no stopping when it comes to the various innovations the industry can come up with. Digital marketing is now increasingly being used over traditional marketing efforts by many businesses globally, and trends change as consumers also evolve. Now more than ever, businesses are fast to adapt these changes […]
As a business owner, you always want the best for your company. From the products or services you sell to the website you’re launching, your goal is to gain popularity or acceptance from a wide range of customers. While you pour your heart into it, you might still not be able to get the kind […]
Most businesses struggle to grow because they lack sales. Different factors influence the lack of sales: a weak economy, lack of appropriate marketing strategies, and an ineffective team of salespeople. The three may not be the only reason your business is deteriorating. However, the same factors are essential because the marketing department is vital for […]
The e-commerce industry is unequivocally popular across the globe because of the amazing shopping experience it offers to buyers. They have made shopping easy, smart and possible from the comforts of your home. You don’t have to depend on any kind of transportation to reach the shop. All you need is a computer, laptop or […]
Digital advertising is an essence of global marketing nowadays. The spending in this field will reach nearly $230 billion this year and grow by more than 40% until 2020. At the same time, official estimations suggest that almost 14% of digital advertising revenue come from retail industry. In such circumstances, retailers need to adapt to […]
SEO stands for Search Engine Optimization; it is a technical, analytical, and creative process that aids you to generate the traffic on your webpage in search engines and increase your brand visibility. Search engine optimization nowadays is the best marketing tool that provides a surety about your website and it is structured in a way that can […]
If you want your company to succeed in today’s competitive economy, you need some serious online marketing strategies. Reaching customers has become increasingly challenging, which is why marketing personnel often pursue many avenues to reach potential customers. These include social media, email marketing, content creation, and search engine optimization, for starters. If you want to […]