The e-commerce industry is unequivocally popular across the globe because of the amazing shopping experience it offers to buyers. They have made shopping easy, smart and possible from the comforts of your home. You don’t have to depend on any kind of transportation to reach the shop. All you need is a computer, laptop or even your smartphone will suffice and good internet connection and you are good to go. However, there is a catch here. As part of the e-commerce industry, you must be aware that in order to sell your goods you need a user-friendly interface and product descriptions that attract the buyers. Why will a buyer visit your online store if you don’t know how to promote your goods?
Product Description is the key. You change the e-commerce industry game with the right kind of product description. Today, we are going to discuss five different ways to persuade your online visitors with product descriptions that will help to sell your items. Keep in mine – one very significant factor. Product Description is the soul of the entire game. Right product descriptions have the power to sway consumer-buying decision in your favor.
- Concentrate On Your Ideal Buyer
Instead of targeting the entire market we recommend that you concentrate on your ideal buyer. This way you are able to identify your target audience. Write the product description keeping in mind this audience. Talk to them in a direct fashion. Use the word “you” so as to emphasize that you are speaking to the consumer who is checking out your company products.
- Tempt With Benefits
When you are selling your product, you are excited about its features and aspects. But the buyer wants more than this. They want to know what is in there for them. Hence, you aim should be to sell something more – tell them how using your products are going to make them healthier, happier. Your aim should be to not only to sell a product but also to offer an experience.
- Avoid Regular Words
In order to emphasize how great the product is, we often use words like “excellent product quality” in the product description. Try to avoid them as much as possible. If you check out the product description of other companies, you will find that these words and other similar words are used frequently. For a buyer these words have no impact. Use words that will highlight the USP of your product. That will do the trick.
- Entice Your Buyer’s Imagination
Scientific research shows that buyers end up purchasing those products that they can hold and check out before purchasing. However, with online stores this is not possible. So what do you do? The trick is to use high quality products and videos that will give a clear idea about the product. To entice your buyer, play with his imagination. Make sure that the product description use begins with the word “imagine” and ends with how they will feel on owning the product. This will do the needful.
- Seduce With Social Presence
To make sure that there is no space for any more doubt as to whether the site visitor should buy your product, use social proof as part of your product description. Use online reviews, comments made on your media page. Share newspaper cuttings or celebrity quotes who have used your products. There is nothing more exciting than coming across people who have used the product and highly satisfied.
Bottom Line
Product descriptions are the key to selling your product. Hence, make the right use of it. They can make or break your company’s image with the buyers. It is easy to make mistakes. Many copywriters have made them. But, once you get them right, you have hit the jackpot.
We recommend that you share your knowledge about the product with your buyers. Tell them stories about the product. Give as much details about the product as possible. Even the tiniest detail should not be missed. However, in trying o do all these, don’t be boring. Instead try to delight your online visitors with your passion. Don’t forget your enthusiasm for your products is contagious. Go for it, make the kill!
James Warner – Highly skilled, experienced and Sr Magento Certified Developer at Aegis Soft Tech. He has expert in Magento eCommerce Web Development and bright technology knowledge to develop IT business system which includes user friendly access and advanced features.