Data, Analytics, Algorithms But What About Humans? Why Your Marketing Needs to Go Beyond Numbers and Be About Connection

As the competition heats up in the business landscape, more and more companies are realizing they need a personalized approach toward acquiring and retaining customers. This requires data, but building the human connection is about more than just numbers. Humans are necessary to glean important insights or patterns that are crucial to a personalized approach. […]

Major Instagram Marketing Mistakes Your Should Avoid

Instagram marketing! It is a great way to promote your business and brands. Instagram has now become a lot more than just a social media platform where people share beautiful pictures. It is now one of the major marketing tools for promoting businesses.  That is why more and more businesses are opting for Instagram marketing.  […]

How to Build a Social Strategy To Drive Engagement for your Business

Introduction The Internet has opened up doors to new and innovative ways to drive engagement and interactions with your customers or audience. There are many different strategies to drive engagement for your business, but the importance of Facebook marketing plays a vital role in driving engagement for any company; it is essential to build a […]

Marketing For E-commerce: 4 Tips For Success

Undoubtedly, more and more people are resorting online to purchase any products or services they need. It’s true, especially since the ongoing pandemic has forced people to limit their public interaction outside and focus on staying indoors. Ultimately, shoppers who buy their needs from convenience stores or malls have shifted to online consumerism. Thus, as […]