Business success depends on the way brands and corporate houses promote their service and products. It is necessary for your existing and potential customers to know what your brand specializes in, on an end-to-end basis. So, when you plan your business promotion strategy, does a banner seem useful to you? If not, then it’s time […]
Customer experience and user experience seem very similar at first glance. However, they are fundamentally different concepts. They certainly complement each other but are not interchangeable by any means. Therefore, CX and UX are often confused or mistakenly used synonymously, even by professional UX/UI designers. Today, we will finally put everything together. Let’s dive in. […]
Do you own a company? If the answer is yes, then you need a substantial online following. The reason is, it will help you build up your brand image and ultimately boost conversion rates. Today, there are multiple channels that one can use for increasing audience size, including social networks, digital advertising, and digital marketing […]
The plumbing market can be an extremely competitive field. When it pertains to your plumbing advertising you want to try and also stand out from the competitors as high as possible. That’s why it’s essential to look into what your competitors depend on with their plumbing advertising. While it may appear questionable to some, not […]
Despite the rise of digital media, a TV commercial is still an effective marketing medium. According to a Nielsen study, Americans aged 18 and above spend at least four and a half hours watching TV. The time they spend on TV is higher than the three hours used on smartphones. But not every TV commercial appeals […]
Businesses across the globe are now fully dependent on e-commerce. And there is a good reason for this; doing business online is much less expensive than setting up a physical office and hiring lots of employees for this purpose. Starting a business in the right direction is important, and that’s why businesses need to think […]
Web design is constantly evolving and looking for new opportunities to increase the success of online stores. The battle is about finding the right elements that must be contained in the online pages in order to gain customer trust. We always view online stores as a tool we create for our customers, a tool that […]
GIS applications were enabling the electrical utility market for years. It gives a solid frame for both asset and labour direction along with the tools for planning and analysis. Today, the landscape is full of desktop solutions for example all those from ESRI, open-source software like QGIS, but also a range of online GIS solutions. […]
Your brand more than developing an attractive and creative logo and infectious motto. It’s the very pith of what your identity is a big motivator for you, and what customers can expect when you lock-in. Your logo and trademark assume a job, sure, as do the images you use, the messages you deliver, how your […]
Sometimes the most obvious things hide in plain sight, and this is very applicable to favicons. Unlike large icons, this small icon serves a few purposes but mostly what it does is it helps people find the pages they are looking for quicker. This is a simple 16 x 16 pixel image that works as […]