With the number of millennials in the workplace increasing regularly, the present-day offices are changing to accommodate the evolving demands. There is the installation of perimeter offices, trendy cafes and breakout areas are replacing the old closed layouts, while floor plans are being modernised. Currently, employees work digitally and remotely, with little need for being […]
Introduction Omni channel is a sales approach that seeks in providing customers with a shopping experience that is seamless depending on whether they do shop online from a mobile device or desktop, mortar store, or in a brick. When developing a strategy of marketing, one needs to meet customer expectations and providing the highest level […]
Facebook pages promoting fancy handmade products, Instagram ads that introduce you to authentic organic farms or even the most high-end brands offering discounts via their official handles; all of them share one thing in common: the smartest use of social media. Platforms that were originally created for better networking are now doubling up as modern […]
AI and robots are infiltrating nearly every industry and will become increasingly common in the coming years. The roles of these technologies in consumer and corporate space have always fluctuated between fear and fascination. Today, robots are fast becoming a fixture in our lives – they are in our homes monitoring all the things; they are in […]
It is a confirmed fact that visual content is a lot more powerful than simple text information. Simply using images without a layout or arrangement is absolutely not enough. You should know how visual content can be used to get traffic. It is important to have awareness of what gets public attention. If presenting a […]
Digital advertising is an essence of global marketing nowadays. The spending in this field will reach nearly $230 billion this year and grow by more than 40% until 2020. At the same time, official estimations suggest that almost 14% of digital advertising revenue come from retail industry. In such circumstances, retailers need to adapt to […]