The New Decade of Marketing: Focus on Conversion Rate Optimization

Conversion Rate Optimization or CRO refers to a systematic process which aims to increase the site traffic or visitors who take action, like filling out a form or convert into customers. Now more than ever, CRO helps consumers, executives, and investors progress in the marketing funnel to optimize the return of investment or ROI. In […]

The Do’s and Don’ts of Using Pinterest for Business

Do you want to know how to use Pinterest to market your business? If so, you’re in the right place. Pinterest is a unique social media marketing platform. In fact, technically speaking, it’s not a social media channel at all. It’s a digital scrapbook, or social bookmarking, site. It’s also a search engine much like […]

Basics on which the integrity of web development organization lies

Most entrenched organization establish organizational mission protocols and vision protocol, which acts as a foundational guide in the rooting of company objectives. The firms accordingly develop strategic and smart plans for aims. A mission and vision are basic and critical elements of a company’s organizational strategy. However, Vision statements are sometimes used synonymously or confused […]