Marketing & its Relation To Marketing Myopia

The term marketing indicates the technique of drawing the target market’s attention to a certain business’s offerings. The process of marketing encompasses several other techniques such as market research, market analysis, and comprehending the customer’s preferences (Gervase, 2009). Marketing takes into account every facet of a business which includes idea generation, product development, methods of […]

Are You an On-Road Traveler? Here’s What to Look for in Your Car

Nothing compares to a long, relaxing, picturesque road trip with your friends, family, or even alone, listening to old country music, singing along the road, and enjoying the landscapes. If you’re an on-road traveler, you already know the importance of choosing your car wisely to make every journey convenient and to drive your car comfortably […]

5 ways to improve the deliverability of your e-commerce business with AI

Artificial intelligence has become one of the central pillars of eCommerce businesses. Starting from predicting the right products to outsourcing customer support by having a free-flowing chat with an AI-driven chatbot – AI’s omnipresent existence is not to be ignored. But rather than stopping at that, AI has also crept into the operational half of […]