5 Ways Local Businesses can Dominate Social Media Marketing

Social media is considered to be one of the most powerful mass media tools in existence, yet many entrepreneurs and business leaders focusing on their local market fail to recognize the enormous potential of social media for their small business. The truth is that, quite simply, social media can put any business on the proverbial […]

Unlocking customer intelligence with CRM

Customer intelligence, in short is the process of gathering and analysing information regarding customers, and their details and activities, to build deeper and more effective customer relationships and improve decision-making by vendors. This gathering of data can be done through various means – feedback, survey, Social Media listening, website tracking, etc. Today with smarter tracking […]