Few marketing methods get as much attention as search engine optimization (SEO). This highly effective method can generate tons of online traffic with comparatively low marketing spend, which is why it’s so appealing to newer or smaller businesses that don’t have enterprise marketing budgets. In an increasingly competitive environment, SEO is a vital tool to […]
The market is crowded with copycats and similar products. Standing out from the rest, therefore, becomes vital for success. A unique and good brand design is one of the ways of making your startup stand out. Most of your prospects are online, and a well-designed website can help get their attention. But, a lot goes […]
Undoubtedly, more and more people are resorting online to purchase any products or services they need. It’s true, especially since the ongoing pandemic has forced people to limit their public interaction outside and focus on staying indoors. Ultimately, shoppers who buy their needs from convenience stores or malls have shifted to online consumerism. Thus, as […]
Introduction Social media offers many opportunities to businesses, including brand recognition and forging a consumer-brand relationship. If you are using social media to promote your business, you cannot expect to work with only one social media platform. A strategic branding using social media entails juggling multiple social media channels. This is to ensure that you […]
Visual search on social platforms and search engines is a trend that digital marketers shouldn’t underestimate. A HubSpot study confirmed that the average person can remember 65% of visual content for up to three decades. That said, visualization is an important aspect of digital marketing and equally important in the customer journey and business growth. […]
When you are getting ready to launch your startup, developing a successful marketing strategy is every bit as important as writing your business plan and finding trustworthy accounting solutions. But, what makes a marketing strategy successful? Your audience does! Your audience needs to feel like your business is the ideal solution to their problem. At […]
Well before an app can be found in the Apple and Google app stores, developers and marketers must take steps to ensure a successful launch. Use these tips to improve the likelihood that your app will gain visibility, draw a favorable response from users, and continue to meet and surpass download goals in the weeks […]
It appears that every corporation is undergoing a digital transformation these days. However, if you want to know what that means, you won’t get a definite answer because it applies to every company differently. In simplified terms, the process refers to integrating computer technology into every segment of a business. This new practice fundamentally changes […]
It’s 2020, and digital marketing has absorbed an integral part of industries. A company’s success largely depends on how good the marketing plan is. Digital marketing is much more than creating catchy videos or taglines, social media postings, and others; it requires creating an effective plan that meets your organization’s long term goals. World of […]
Sales not meeting your expectations? Revenues running consistently low? These are all too real and all too common when running an online store. If your marketing and sales team is struggling with low revenue figures, it’s time to give your business a major boost with different marketing tactics. Following are some of the best WooCommerce […]