For a long time, individuals and marketing teams have been confused regarding investing in either Google Ads or Facebook Ads. They question which one of these would work better in terms of generating higher ROI. As a digital lead generation agency, our very simple to-point answer to this query is, it depends. Both of these […]
Social media has transformed the way businesses market. It has brought about the influencer marketing trend, where brands work with famous internet personalities to promote their products or services. It’s a strategy that can give businesses the highest visibility by tapping into these influencers’ audiences. Influencer marketing requires a lot of work before even starting […]
Marketing is a daunting task for every startup since many people are skeptical about purchasing new products. This makes it an expensive investment that takes up a huge share of resources, and many startups barely have enough resources set aside for it. Creating a department dedicated to marketing alone makes it much more expensive. Without […]
Crowdfunding has become one of the most popular ways of mobilizing capital for small enterprises in recent years. However, most entrepreneurs do not understand how to use these platforms to create viable businesses. This post attempts to demystify crowdfunding for aspiring entrepreneurs. Pitching Crowdfunding is most popular with millennials, so it is important that you […]
For the last 10 years, there is a deluge of startups in different areas with most startups being focussed on technology and the internet. When you see now, only 1 in 10 startups that started five years back is still functioning. Closure of a startup can have many reasons, but the predominant reason according to […]
First-time entrepreneurs, especially those from non-business backgrounds such as engineers, often struggle when starting out. They may have had a career in one particular field which they have excelled in which can mean if their startup fails it seems all the more unreasonable. Often this is down to an understanding of how entrepreneurship works. There’s […]
One of the go-to promotion tools for startups is Animated videos. Animated videos are full of graphics with lively content. What gives them an edge over others is their power to keep any concept in the minds of viewers. With the advent of digital marketing, videos marketing has gained pace due to its capability of […]
In the rapidly evolving landscape of digital currencies, the emergence of the Digital Yuan stands as a significant milestone, poised to revolutionize financial transactions and reshape the business ecosystem, not just within China but also on a global scale. With initiatives like https://yuanprime.com/ paving the way for online trading platforms, the Digital Yuan represents a […]
Market research is crucial to the success of every business regardless of its size and scope. According to research studies, a major reason for most startup failures is lack of knowledge about consumer needs, suppliers, market trends, competition, product pricing, and marketing. Startups owners are faced with unique business challenges and tough competition from already […]
In the rapidly evolving landscape of finance and investment, traditional methods of asset management are giving way to innovative and technologically driven solutions. One such solution, gaining significant traction in recent years, is the use of tokenized funds. These funds offer a novel approach to asset management, combining the security of traditional investment with the […]