Over the years, TikTok has continued to grow in popularity, making it one of the most sought-after marketing platforms for businesses, brands, and influencers. As of 2023, there are over one billion active TikTok users worldwide, with 23 million engaging in active shopping and spending about USD 2.5 billion. With these numbers, it’s safe to […]
If you’re a small business owner, you know that the most important thing you can do for your company is to grow it. But what does growth even look like? How do you achieve it? And how do you know if your business is growing at all? It’s easy to get lost in your daily […]
The global social media ecosystem is constantly evolving and growing. Social media leaders like Facebook, WhatsApp, and Instagram have over a combined 3.6 billion active users across the globe. Now, social media platforms, due to their massive user base, have also opened new opportunities for businesses to grow. These platforms have allowed companies to reach […]
Probably, if you’re anything like our digital marketing team, you’re currently running or have run Facebook ads in the past, and it’s likely you’ve experienced some great campaign wins, as well as some campaigns (or spends) you wish you could have taken back. Today’s article focuses on some of the wins from 16 of the […]
In the digital age, most people take photos of their food before eating. The food industry consequently adopted this trend, with many restaurants taking pictures of their dishes and posting them on social media. The point of taking these photos is to make food look “Instagrammable.” Why? Instagrammable food can make restaurants and other similar […]
You cannot deny the influence of smartphones on our daily life. From getting directions on a map to finding the best cuisine, every individual is dependent on his/her handheld smart device. However, a smartphone is incomplete without applications. When we talk about mobile applications, Android apps dominate more than 85% market share globally. This phenomenon […]
As a business owner, if you think that a company’s brand is limited to its name and logo, then you are highly mistaken. A brand is more than just the company’s mere name and logo. It represents the sum total of the experiences that customers have while dealing with your company. The name and logo […]
Podcast is powerful medium that fosters discussions and allows people to connect with the industry they are interested in. Many believe that it is the top content platform today due to the following reasons: Podcasting is the only content platform that allows indirect consumption. People can listen and learn while also doing something else. Podcasts […]
It’s said that social media has become one of the most used means of communicating and socializing. The public uses many social media platforms to meet their social needs. They range from Instagram to Twitter to TikTok to Facebook. As a business, do you think you should adopt social media in your operations, especially marketing? […]
4.70 billion people around the world now use social media which makes up half of the world’s population. These jaw-dropping stats show us how many people have moved onto a digital platform. Everything around us has been digitalized whether social interactions, events, or businesses. Social media has become an indispensable tool for businesses, offering a […]