In the digital age, most people take photos of their food before eating. The food industry consequently adopted this trend, with many restaurants taking pictures of their dishes and posting them on social media. The point of taking these photos is to make food look “Instagrammable.”
Why? Instagrammable food can make restaurants and other similar establishments trend online. It will catch people’s attention and encourage them to check what else restaurants offer. Since social media has a broad reach, food businesses have the potential to capture a wider audience.
4 Tips to Make Your Food Business Instagrammable
If you want to make your food business Instagrammable, here are some tips to help you get started.
1. Take pictures or it didn’t happen
Photo-taking has become integral to giving and showing people a positive experience with anything. In the food industry, it is not enough to talk about the dishes you serve. Uploading many pictures on social media will give potential customers an idea of your food offerings and how you present them.
Past studies have shown that taking photos during a positive experience makes people happy. You can apply that concept to food photography since you want to showcase your dishes and give your customers a positive experience with your business.
2. Have a unique setting
Before taking photos, you want your food to look as appealing as possible. Consider the background you will use and how you want to present your food. One example is using décor like candles and flowers to brighten your food’s aesthetic and background.
Once you decide on the setting, you can focus on showcasing your dishes. This step is where garnishes come into play. If you serve cocktails, you can add herbs and fruit wedges to make your drinks more appealing. The same applies to other dishes, from appetizers to desserts.
3. Use hashtags
Hashtags are essential to growing your audience, but you cannot use them aimlessly. Choose hashtags that are relevant to your business. Your photos can appear on people’s feeds if their algorithm relates to your business.
Additionally, use only a few hashtags since putting too many in one post can make your business look unprofessional. If you choose your hashtags correctly, you can get your posts in front of a larger audience faster.
4. Use Instagram stories and reels
Instagram Stories and Reels can be just as powerful as photos. You can give viewers a glimpse of what they can experience in your restaurant and even a tour of what your place looks like. If your business is online, taking Reels of your products in an appropriate setting can highlight the food and make them look more appetizing.
You can also use Stories to promote discounts and offers. More than just boosting your business, it also diversifies your marketing strategy. Stories typically last 24 hours before they disappear. However, you can create a Highlight on your account so your viewers can rewatch them.
Showcase and Highlight
Social media can be a cutthroat platform because of the millions of users present and the competitors you have to look out for. What matters is that you focus and capitalize on your business’s strengths. Showcase your offerings and highlight the best aspects of your business. Additionally, being on social media allows you to implemente-commerce strategies to help you gain an edge over your competitors. You can do several things to help your business grow. It is all about capitalizing on what you do best and what you can offer to people.
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