The thing with startup ideas is that they need to be ‘started’ to succeed. How many times have you thought of your dream venture but found yourself wondering where to start? It seems like a hustle, but it won’t sound much of a problem anymore if we lay it out in simple steps. We can […]
Have you ever given thought to what is the one element in marketing which ties up all the content created and promoted for your business? It is Brand Messaging. Brand Messaging is known to be the underlying message or value proposition which is conveyed with aspects like the language or tonality in your content. Brand […]
In the digital marketing space, most of the businesses realize the importance of the booming social media presence. Currently, there are a lot of social media platforms, but the one you adopt for your business plays the most significant role in your social media marketing success. Social media marketing is a modernized way of engaging […]
Both social media marketing and email marketing can be incredibly effective. However, combining the two will be even more useful for your overall digital campaign. Here is how a combination of social media and email marketing will bring incredible results. #1 Links First of all, you need to add links. These links go both ways. […]
The pandemic has affected all types of businesses, from oil companies to small coffee shops around the corner of your house. Right now, approaches to branding, PR, marketing, and buying habits are changing. They become more rational and conscious. In this article, we decided to figure out how the coronavirus pandemic is changing social media […]
Explainer videos are an easy and effective way to connect with your customers. These short videos explain what it is your business offers, helping to clarify your product or service and ultimately increase sales and conversion rates. They also allow you to work with teams outside of your geographical location since animated explainers don’t require […]
Snapchat, Instagram, Twitter, Facebook, TikTok… The list of social media platforms is endless. And the world has fallen prey to them all. As of January 2020, there are 3.80 billion social media users worldwide. That’s a more than 9% increase since last year- amounting to 321 million new users. Moreover, on average, a person spends […]
Social media is a powerful tool. When used well, it can make sales skyrocket. Some entrepreneurs have built their entire businesses on social media because of the power it has, but when you are just starting, it can be a little daunting as you learn your way around. These expert tips will give you the […]
What is the one prominent change that you have noticed over the years? Take your time and think about it, and also, the fact that you are here means you know what websites are and you are probably thinking about making one for yourself. Which also means that you have seen the great evolvement that […]
The internet has taken an active role in all aspects of our lives, including reshaping the way we engage in business. The integration of technology into these spheres of life has made it necessary for brands to develop an active online profile, both through social media and by owning a website. In order to succeed […]