As a small business owner, you know how to make each penny count. You understand the importance of getting the most value out of your investments and in marketing; the focus is on strategies that offer a high ROI. Search Engine Optimization (SEO) is one of the best marketing channels available to you. SEO today […]
Roughly 20% of small businesses fail within the first year. By five years out, that number hikes up to 50%. These numbers, of course, do little to deter the hundreds of thousands of new business owners throughout the US. Full of passion for their projects, they dive into their work in hopes of cranking out […]
Twitter is a powerful marketing platform with over 320 million monthly active users, which presents a gold mine for opportunities with massive potential to brand awareness. Marketing your product or service on Twitter requires strategic planning to keep your audience engaged, which lets you stand out of the competition. Some of the twitter marketing tips […]
Businesses thrive when customers find their product as the answer to their needs and want. But the challenge is, how do you deliver such a message to them if you only got a few seconds to do it? The answer is by using a website explainer video. If you haven’t heard yet, videos are the […]
Have you considered using competitor research to grow your company? In the business world, it’s tempting to go it alone. But don’t underestimate the importance of knowing your competitors! Why is competitor research so important for your company? How can you do it right? Here’s exactly what you need to know. Why Don’t Businesses Do […]
Having a content marketing strategy is an integral part of achieving any success online. At least that’s what you’ll hear if you listen to some of the most prominent marketers and influencers online. But why exactly is content marketing so important? The truth is, many businesses don’t have the answer. They know that it’s essential […]
You probably already know how to create compelling articles for your blog and know how to drive traffic to those pieces to get more views, like, and shares. But there’s another ‘new trend’ that’s hitting the market which can help you grow your business… literally overnight! I am talking about Blogger Outreach. What is Blogger […]
Introduction For eCommerce businesses, implementing effective search engine optimization (SEO) strategies is essential for driving traffic, leads, and sales. SEO helps customers find your online store through organic search results rather than expensive ads. Website optimization refers to technical and on-page elements that make your site appealing to search engines like Google. An optimized site […]
Introduction Imagine entering a world where the lines between digital and physical media are blurred, allowing your brand to engage with customers in a setting where the only constraints are your imagination. Greetings from the metaverse, a new frontier in consumer engagement that is quickly taking the lead. The global metaverse revenue opportunity is expected […]
Introduction It is important to understand how digital marketing can completely change the way you interact with your audience as you delve deeper into the field. The strategies you need to effectively engage with your customers are always changing along with the digital landscape. The growth of mobile marketing is one of the biggest changes […]