Marketing is a daunting task for every startup since many people are skeptical about purchasing new products. This makes it an expensive investment that takes up a huge share of resources, and many startups barely have enough resources set aside for it. Creating a department dedicated to marketing alone makes it much more expensive. Without […]
With over 3.6 billion people active on social media, platforms such as Facebook, Instagram, and Twitter are the perfect place for promoting your business. As opposed to other online marketing strategies, social media focuses on inserting branded content directly into the online conversation. On social media, the interaction between a business and its target audience […]
If you have recently started a new business, there are many different strategies and techniques you will have to put into place to drive traffic to your website and stand out from your competitors. This is where digital marketing comes into play. The business landscape has changed. Today, more and more people are doing their […]
Nowadays, visuals are an excellent way to catch the audience’s attention. According to HubSpot, 70% of companies that invest in content marketing includes visual marketing in terms of strategy. Indeed, you’re part of the 70% if you managed to find this article. If you’re wondering which visuals to produce to help create a memorable customer […]
There are various kinds of marketing strategies which professionals use to establish their brand identity and communicate with audiences. These include traditional marketing strategies, digital marketing strategies, or a combination of both. When it comes to choosing a marketing strategy for your business, it is crucial to select that which brings in maximum profit. In […]
Social media has surely proven useful over the past years. Once a communication trial that later evolved into social media platforms figuring out just how much individual data people would make accessible to their “digital networks,” social media remains a vast part of Americans’ daily lives. For businesses, social media has created a way to […]
Sometimes we ask ourselves “ are we pleased in our 9 to 5 jobs? Are we really happy in our limited source of income?” and a voice deep inside us replies that we are not. A maximum number of people are leading an unsatisfactory life simply compromising their desires and wishes for the sake of […]
The holiday season is officially here, and this year it promises to be unlike anything we have experienced before. The 2019 holiday season sales benchmark was overshot by half a billion dollars in May 2020, or after the first three months the global pandemic had struck. If this trend persists, the close of this year […]
They say that the very first marketing email was sent in 1978, and it brought $13 million through sales. Since then, it has become one of the most commonly used marketing tools. Emails remain an effective way to build an authentic connection with your target audience, which can make your business thrive. Email marketing is […]
The global digital population has reached a peak of 4 billion active internet users worldwide. And this makes social media one of the most popular things all over the internet. The number of total social media users is skyrocketing, and most of them are active every day. Hence, it has become one of the beter […]