Marketing & its Relation To Marketing Myopia

The term marketing indicates the technique of drawing the target market’s attention to a certain business’s offerings. The process of marketing encompasses several other techniques such as market research, market analysis, and comprehending the customer’s preferences (Gervase, 2009). Marketing takes into account every facet of a business which includes idea generation, product development, methods of […]

Electricians Using Social Media Marketing Agencies

Many people on social media are there to look for or communicate with a brand that they resonate with. If you are wondering how to fast-track an electrician business in Sydney, hiring the right social media marketing company is the way to go. Electrical companies offer different services that include installing lighting systems and fixtures as […]

Why Real Estate Agents Should take their Social Media Marketing Seriously: 5 Benefits

The sudden emergence of the COVID-19 pandemic has emphasized the importance of online connectivity more than ever. With strict social distancing measures and community restrictions still in place, businesses have relied heavily on online marketing to engage with customers and promote their products. And this includes real estate businesses. As we entered the next age of […]

How To Create The Perfect Email Marketing Strategy For Ecommerce Businesses

Introduction An email marketing campaign is one of the best tools in the marketer’s arsenal to reach out to relevant audiences for their businesses. You might not know, but email is a pretty damn powerful marketing campaign tool. It can generate $40 worth of leads with just $1. While you are looking for ways to […]

Top Digital PR Mistakes You Need To Stop Making Right Away

Introduction Advertising and marketing are crucial to your business’s success and growth. Business owners use different strategies for promoting their products and services. Almost every company wants to advertise their product online because of several benefits. It helps businesses to reach a larger audience, improve their online visibility, and drive more traffic to their website. […]