The world has progressed a lot ever since the internet made itself a means of livelihood for many people. A whole new field called e-commerce came into existence as soon as it flourished widespread. People devoted to this field figured out revolutionary tools that detailed the entire system of e-commerce and brought forward new methods to improve the stability of this field. One of the reasons behind writing this article is to point out all those revolutionary techniques that businesses are greatly benefiting from. It is important for an aspiring marketer to learn the latest trends of e-commerce – in fact, not just important, it is now crucial to know what people around the world are doing, how marketers are running campaigns, what is bringing success in this field, and, most importantly, what is the general audience attracted to, in order to understand the gist of such a complex field as e-commerce.
In order to understand the gist of such a complex field as e-commerce, or you can simply utilize an efficient eCommerce digital marketing agency to do the work for you.
Ecommerce marketing is, in fact, a practice of exercising promotional techniques to attract traffic to your online store with the intent of converting that traffic into paying customers; and then, to keep them to your stores, long-term. It is not as simple as it looks. For a start, it is not easy to manufacture a product that attracts a general user of the internet. Then you have to convince the user into believing that he needs your service since you are the best provider. It is not easy because not every internet user comes to purchase any service; sometimes they are just randomly surfing and you need to get him to purchase your product. To drive him through these steps, you need effective tools that ensure good results without your trying too hard on your part. For that matter, you need to learn the following tactics:
Upselling your Product
Once a person is exploring the market, he is there certainly to buy the object of his needs. Sometimes he would be sure of what he needs to buy and sometimes he is only there to window-shop. In either case, you have to be prepared to offer them whatever it is you think would interest them. Upselling is the right way of using this strategy. For example, if a user is browsing your online store trying to find internet packages, let’s say Internet bundles, you can take the opportunity of luring him into buying another service paired with the previous one on discounted pricing as you can see on the big companies. Not only would you have made space for your products in your user’s house, but you would have also mastered a long-term technique of bonding with your customer. Companies like AT&T are not only attracting customers through their top-notch services like Internet and Cable, but a major factor that forces customers is the fact that AT&T customer service is easily rated to be one of the finest in the industry.
There are just a few things that you need to keep in mind before you plan to upsell your product:
- They should be related to the original product they have selected
- You have to be concerned about the anticipated pricing of your service for your customer. If they are too high, the customer will, altogether, lose interest in getting your service.
- Get an Instagram Account
Social media platforms are one of the best areas where you can target a wide range of audiences since they are the most used spaces by people belonging to every age bracket. You will find 500 million active users solely on Instagram who are a part of this global market. All it takes is good photography skills, a bit of a refined aesthetic sense, and the knowledge of your audience. With this understanding, anyone can become a part of Instagram and attract followers that will ultimately be interested in buying your services. Apart from all of that, there are other things that you need to consider being an expert marketer: do not forget the SEO aspect of handling social media. There is a right time for sending posts and the right audience that you need to target. Without consideration of all these points, you cannot get the desired results.
Eliminate Abandoning of Carts
You must have experienced the little tragedy of finding discarded carts in your online stores that the user abandoned without purchasing your service. According to research conducted by Baymard Institute, 70% of shopping carts are abandoned by visitors during the checkout process. The reasons could be many. Sometimes the visitor changes his mind, sometimes he just does not know how to finish the method of purchasing the service. Your job is to keep reminding them that they have abandoned items during their shopping that need to be completed. One of the most effective e-commerce techniques was the email recovering campaign that notified the visitors about their abandoned items, also pushed them to complete their shopping by giving them reminders on several occasions.
Get on Facebook
One can’t simply be on Instagram but not on Facebook. Both of these social media forums are like the hoots of the town for all the celebrities, influencers, and big names are on it. Recently it gained popularity on its feature of becoming commercial in a way that marketers built their online stores, ran campaigns, and connected with their audience. In the same manner, you get an opportunity of creating your space on social media which eliminated the need of getting a physical store. You can create albums of your products on your Facebook page, spend a little on the campaigns to find an audience, and keep your page active all the time.
Run your Email Campaigns
Once a visitor enters the territory of your online store and subscribes through email, you get a great opportunity of connecting with them through the means of their personal email accounts. You can send them a welcome email once they make a purchase. You should keep updating them about new features that you bring to your store, or new products, packages, and deals. You can ask about their feedback on your services. The purpose is to build a connection between you and your audience. If you are successful in doing that, you have become a good marketer.
An author of Namaste UI, published several articles focused on blogging, business, web design & development, e-commerce, finance, health, lifestyle, marketing, social media, SEO, travel.
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