Unlocking customer intelligence with CRM

Customer intelligence, in short is the process of gathering and analysing information regarding customers, and their details and activities, to build deeper and more effective customer relationships and improve decision-making by vendors. This gathering of data can be done through various means – feedback, survey, Social Media listening, website tracking, etc. Today with smarter tracking […]

7 Must Follow Business Leaders In 2019

They dominate the headlines within business news. They are on everyone’s radar. But what distinguishes a business leader from one that is worth following than another? The constant changes within business environment through new technologies and innovations all stand as impact to an organisation. However, it is the strategy and decision making that is critical […]

Three basic digital marketing strategies to increase your sales

Digital marketing is an essential process for any enterprise or an individual business. In an ever growing online world, reaching out to the target audience and offering them the solutions they need makes online marketing strategies crucial. From global corporations to individual bloggers, all employ online marketing tactics to engage with their customers and drive […]