Social Media Platforms have become an essential medium for brands than ever before to increase their sales. Today, social platforms have evolved into more of a marketing medium due to their whooping user base. Until a few years ago, social platforms were considered to be the place for teens and people in their twenties. But […]
Snapchat, Instagram, Twitter, Facebook, TikTok… The list of social media platforms is endless. And the world has fallen prey to them all. As of January 2020, there are 3.80 billion social media users worldwide. That’s a more than 9% increase since last year- amounting to 321 million new users. Moreover, on average, a person spends […]
Hashtags have been in use online since 1988 when they were used on IRC. They first appeared on Twitter in 2007 and have since completely changed the way that social media works. These days you’ll find hashtags being used to great benefit on most major social media sites. Trending hashtags can make a global impact. Remember #metoo […]
Digital marketing is any marketing that requires the use of the internet or electronic devices. Ease of access to the internet coupled with ever-evolving technology means that there are more digital marketing options now than ever before – many of which could help catapult your business to another level. Here are 3 examples of digital […]
Every business owner and marketer strives to attract more customers that will increase the base you already have. Even though attracting new customers is more difficult and expensive than retaining existing ones, it is still worth it. Here is how to attract more customers with age-old and cutting edge techniques. #1 Automation Apps Automation apps […]
When there is something as powerful as social media out there, you should aim to make it your friend. The benefits of social media are numerous and generating leads is certainly one of them. Social media is also a budget-friendly lead generation tool. However, don’t be fooled by this tempting lead channel. If you think […]
You know that your clients and possibilities are via social media, yet you’re not entirely certain how to translate this into expanded deals for your business. Possibly you’ve given running a few advertisements yourself a shot Facebook and failed, or you don’t know where to begin. By this point, most advertisers know about the advantages […]
People are no longer interested in waiting in a beauty parlor or hanging on a call for appointments. With the arrival of booking the online beauty salon, this business has expanded rapidly. Now, you can also have last-minute booking and beauty services at home, allowing users to pamper themselves without leaving your home, office, or […]
Our daily lives are dominated by various social media handles such as Facebook, Twitter, LinkedIn and Instagram. Important political leaders such as the U.S. President use Twitter to interact with their citizens. Students use LinkedIn to search for jobs or connect with prospective employers. Travel and food bloggers use Instagram to post photos from their […]
When it comes to digital marketing, the phrase ‘history repeats itself’ couldn’t be further from the truth. The landscape of digital marketing is ever changing- dynamic to the point that things that were big last year might now be cast away for good. Indeed the strategies that I was using last year seem as if […]