Do you own a company? If the answer is yes, then you need a substantial online following. The reason is, it will help you build up your brand image and ultimately boost conversion rates. Today, there are multiple channels that one can use for increasing audience size, including social networks, digital advertising, and digital marketing […]
Email marketing is one of the best inbound marketing strategies to grow your business. It provides companies with ways to target prospects on a more personal level that sells products and services more effectively than traditional marketing methods. Choosing the right tool is essential, and bestemailmarketingsoftware.com has reviews of all the major platforms, making it […]
Are you a business owner looking for ways to expand your customer base? If so, you can’t afford to overlook the importance of learning about who your customers are and what matters to them. Did you know 51% of customers report they won’t do business with a company again after one bad experience? Understanding how to keep […]
Before we dive into understanding the relationship between SMO and SEO, let’s read on to know what SMO actually is. It is short for social media optimization which is a tool to promote awareness, understanding and representation of a specific product. It is more like a strategy that brings consumers and producers together and closer […]
Startups in the realms of big data, artificial intelligence, edge computing and voice recognition showed great promise last year, as did remote healthcare providers and education services. While these domains might be up and coming, the often fragmented nature of ambitious startups – creative, but time-starved—has stayed consistent over the years. However, founders and entrepreneurs […]
Marketing has been through a lot of eras: from the mass-marketing era to digital marketing, and now data-driven marketing. In the age where data is much easier to collect and cheaper to host, small businesses are busy finding ways to leverage their comprehensive data analysis for the best marketing insights. Big data, surprisingly, is well-suited […]
Hashtags have been in use online since 1988 when they were used on IRC. They first appeared on Twitter in 2007 and have since completely changed the way that social media works. These days you’ll find hashtags being used to great benefit on most major social media sites. Trending hashtags can make a global impact. Remember #metoo […]
Have you considered using competitor research to grow your company? In the business world, it’s tempting to go it alone. But don’t underestimate the importance of knowing your competitors! Why is competitor research so important for your company? How can you do it right? Here’s exactly what you need to know. Why Don’t Businesses Do […]
Advertising is a way to transfer a message about your product, service,idea, or political platform to a broad audience. There isa multitude of possible ads channels ranging from traditional print ads, through television and radio advertisements to modern digital platforms. All these ways have one thing in common; they are paid presentation that has a […]
Businesses are betting on big data analytics as the way forward for success. As a relatively overhyped technology, big data has not yet been fully exploited. With that said, evident are the major roles that big data is playing towards the success of future enterprises. The revolution has not been an easy one, with industries […]