Email marketing is one of the best inbound marketing strategies to grow your business. It provides companies with ways to target prospects on a more personal level that sells products and services more effectively than traditional marketing methods.
But to achieve success when sending out email blasts, you need to plan and execute a strategy that resonates with your prospects. Your email blasts must be relevant to each person that gave you their email address.
In this post, you’ll learn essential tips about how to create an email blast that gets results. Here’s how to create a winning email blast.
Choose an Email Marketing Platform
The first thing you need to do is sign up with an email marketing platform. Your website email program will only handle a certain amount of emails.
In today’s digital marketing environment, email platform providers like Mailchimp and others allow business owners to blast emails to hundreds and even thousands of subscribers.
These platforms offer a wide variety of templates that make email blasts look attractive and professional. Some templates cater to specific industries such as the food industry or technology.
The platform you choose will help you keep track of what works and what doesn’t. It stores your data, so you can learn what emails got opened (and which didn’t).
The open rate will depend on the effectiveness of your subject line. So take the time to create different subject lines. Email programs will help you track which emails lead to sales.
Know Your Audience
After you’ve signed up with an email marketing service, you’ll need to take a hard look at your subscriber list. Know who your subscribers are, what’s important to them, what motivates them, and know their pains, goals, and values.
A good idea is to create a buyer persona for each ideal customer. There may be more than one. For example, one persona could be working mothers who are trying to save money so they can afford to take a family vacation.
Another buyer persona could be busy college students who value social relationships over other values. A third persona could be business executives who are looking for solutions to manage their business so they can reach their sales goals.
The more you interact with your prospects and learn about their buying habits and interests through Facebook and other ad demographics, the more you will get to know what matters to their lives. Once you separate your personas into groups, you can create a segmented email blast that’s relevant to each group.
When it comes to digital marketing, consistency is key. You don’t want to shoot off an email blast one week and then send another haphazardly three weeks later. The key is to do email blasting regularly.
If you send emails sporadically with no rhyme or reason, that’s not a good reflection on your business. Prospects may think your inconsistency is how you run your business and may lose trust in you before you have a chance to gain it.
When you create an email campaign, decide how often to send out each email blast. Once a week is a good idea.
But whatever you do, don’t bombard your prospects with daily emails. This frequency can be annoying and cause your subscriber to unsubscribe.
Make Your Emails Relevant
Another important tip for how to create an email blast: make it matter. Consumers are getting smarter. With all the brands competing for their attention, they can sniff out a company that doesn’t provide value or offers them anything relevant.
They’re bombarded with ads on cable, social media, and email lists some have never subscribed to. They’re quick to unsubscribe to messages that don’t provide value to them and just flood their inbox.
If you want your prospects to read your emails, you need to offer content that’s meaningful to them. This could be a how-to article about something they’re seeking to know, like how to design a home. Another could be a discount that enables them to save money on a purchase.
When creating email blasts, offer something your audience will be grateful for. When you do this, you’ll be surprised when they’re willing to fill out a questionnaire or a poll that will help you learn more about their perceptions and interests.
Create Emails With a Call to Action
While it’s a good thing to create emails that inform your audience, don’t forget to end your email with a call-to-action. Put simply, this is when you give your readers a specific action you want them to take.
Should they link to one of the product pages on your website? Navigate to your Facebook page to take advantage of a limited time offer?
Watch a video? Or enroll in a webinar?
Perhaps they’d be interested in reading an eBook. Or attend an in-person event you’re holding.
Remember, each email blast needs to have a purpose. And that purpose needs to end with a call-to-action, the action you want them to take to continue building your relationship.
Do A/B Testing
Performing A/B testing is essential for companies to see which emails work. It’s really simple; you do a test on what works better: choice A or choice B. You can test or compare a wide variety of elements:
- Blog posts
- Subject lines
- Headlines in your email body
By testing these and other elements, you’ll be able to know how to improve your email campaigns. The reports you’ll receive from your email platform will inform you of what’s successful (and what isn’t).
You’ll see how many subscribers open your emails, how many people click your hyperlinks and buy a product, and what content your subscribers share with their friends and followers on social media.
When doing A/B testing, always test a new email against the winning email. This provides a benchmark for you to gauge how to create your campaigns based on the interests of your subscribers.
Know-How to Create an Email Blast That Works
Now you know how to create an email blast that gets results. By following the advice in this post, you’ll motivate your subscribers to want to do business with you which means you’ll watch your profits grow! Looking for more business and marketing advice? Explore a wide variety of content topics on our blog.
An author of Namaste UI, published several articles focused on blogging, business, web design & development, e-commerce, finance, health, lifestyle, marketing, social media, SEO, travel.
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