We all know the value of a blog nowadays.
It’s like your central base for your online business:
- You write valuable posts.
- You get to generate new traffic from SEO.
- And you can’t forget the part about Adsense and affiliate marketing.
But there’s much more to it than that!
Be sure to keep reading in as we dive deeper into the topic.
The Automated Sales Funnel Blog
You might be wonder what a sales funnel is in the first place, so begin with that.
According to Entrepreneur.com:
Simply imagine a real-world funnel. At the top of that funnel, some substance is poured in, which filters down towards one finite destination.
The same thing happens in the online world.
- Leads come in.
- They get funneled to a sales page.
- After they get funneled to some upsells.
- After that is going to be their downloads.
- And even at the end? They might have a webinar presentation.
Note: Every type of funnel will have a different setup or steps.
It’s simply a process from getting your targeted audience from point A to point B.
So how can we do that with your online blog?
Let’s find out.
So if you have the traffic coming to your blog, all you’re going to need are two things:
- Landing pages.
- An email marketing tool.
Let’s focus on the landing page aspect for now.
So when it comes to landing pages, you will simply need:
- A lead generation page (for collecting emails).
- And then you will need a thank you page.
So landing pages that focus on lead generation are pretty simple.
It’s a page that offers a free item in exchange for your visitors’ email addresses.
You can get landing pages everywhere, too.
Just keep in mind that you will have to do some shopping around.
But you can always look for great recommendations, deals, and discounts.
Related: IMNights showcases that right here.
Here are the most important aspects that come along with them:
- Let them know what they are getting (PDF, cheat sheet, video, etc).
- A headline that is a very big benefit (for example: how to automate your online business).
- A call to action (for example: click here to get instant access today).
This is pretty much setting up something that your audience is really going to be interested in.
There’s not much too it.
You can always go to Google or Bing and type in keywords for your niche.
You’ll see plenty of people utilizing these types of landing pages.
Now onto the next part.
This is the fun part: the automation part.
And according to Forbes:
By not creating an effective strategy directed to email users, your company could be losing potential clients — a lot of them.
And that is certainly something that you do not want.
So once you attach your email marketing tool to your landing page builder?
You have the ability to follow up with your audience until the end of time.
Or until they unsubscribe :(
Why is this so important?
Because it’s a process that can be automated and all you have to do is:
- Feed traffic into the top of the funnel.
- Write emails and then add them to the end of your autoresponder.
You see a lot of people just use their blogs for affiliate links or banners.
But now instead?
You can gain an even bigger audience while promoting more offers in the future.
And from specific testing?
I do have to say that the value of an email can be extremely high…
Especially when you compare it to how low of an investment it is:
Costs Of Email Marketing: https://www.imnights.com/convertkit-pricing/
It’s certainly something to consider.
But let’s wrap up this post now.
It doesn’t take all that much to turn your blog into an automated sales funnel.
- You have your blog.
- You have your hosting.
- You have your high-quality content and traffic.
Now all you need to do is add some links and banners for your lead generation page…
And that’s exactly how they enter your funnel.
It’s a simple little tip…
And it’s unfortunate that not too many people take advantage of its power.
Allow me to finish by answering a few frequently asked questions.
Frequently Asked Questions
How long does it take to setup.
It really depends on a few things.
- If you do it yourself.
- If you have someone else do it for you.
It’s different for everyone.
How can I speed up the process if I do it myself?
Tools and software will always be a great way to speed up the implementation process.
Once again, be sure to look for tools that are priced for you:
- Whether it’s for planning and optimizing.
- Or whether it’s for getting an all-in-one funnel builder.
Onto another question.
What types of offers do you recommend promoting?
Whatever your audience would be interested in.
The more targeted the offer?
The better it’s going to convert.
Do you know where I can find more information about this topic?
I’ll leave a link to helpful inc.com post.
If you like this one then I think you’ll enjoy that one as well.
Related Reading: How to Automate Your Sales Funnel: 3 Tips
Thank you for reading and happy sales funnel building!