You’ll never get a second shot to make a good first impression. So, if you want to keep many people hooked, your audience should know right away that your webinars are something they need.
Making your first automated, evergreen webinar event is easier said than done. After all, the goal here is to allow you to do other things you love while you watch the sales roll in — automatically. And for the most part, you’ll need a dependable and easy to use automated webinar tool to turn attendees into paying customers.
Read on to know what other things you need to pull-off to ensure the success of your first automated webinar.
Make Necessary Preparations
First of all, you need to clarify and establish your goal for hosting a webinar. The best webinar marketing strategy should aim to:
- Get a high number of sign-upsfrom people interested in attending automated webinars.
- Maximize the number of sign-ups who attended your webinar.
- Maximize the number of attendees who converted to sales during or after your webinar.
- Send follow-up messages to those who signed-up but didn’t attend your webinar.
A perfect webinar is something that is “evergreen,” meaning its content will continue to be relevant over time, even long past its publication. You can have a pre-recorded webinar and use it to keep generating new and highly-qualified leads.
The Right Timing
While live webinars demand a fixed start time and initial invitations to be sent two weeks in advance to drive registration, automated webinars let you have dynamic start times. This allows you to go live based on how you set the date, time, and time zones.
For instance, you can set your webinar to automatically start at 10-15 minutes after the end-user went through the registration page. If a prospect attendee can’t make it within the scheduled time, then you can offer other dates and time combinations that better suit their preference. Doing so will lead to a higher number of registration or participants.
- The best days to host a webinar are mid-week days, with Tuesdays and Wednesdays as your best bets.
- Ideally, make your webinars to be 30-45 minutes long.
- Your webinar registration page should have an average number of fields of not more than 5 to 7.
- Do you already have a list of contact information for people you’re about to send an invitation to? Then, you shouldn’t bother to ask them to re-enter the same information again. As much as possible, make it an easy one-click registration to eliminate the hassle for your webinar attendees.
- Do you send reminders to participants? With the contact information you’ve gathered, ask permission to send a text or an email reminding them of upcoming webinars. This can greatly boost your attendance for your live event.
Invest in Marketing
When running live webinars, make sure to apply persuasion tactics to increase engagement. Take note: always changing webinar dates may affect your attendance numbers as well as your production quality.
Depending on the scope of the automated webinars that you want to promote, ad spend may seem relevant. Webinars are similar to live events, so you can’t use similar tactics all the time. Especially when it comes to collecting registrations directly from ads, instead of redirecting them to a relevant webinar’s landing page.
For effective marketing campaigns, find an ad network that allows you to target the right audience. A safe bed would be Google Display Ads networks as it lets you target specific groups of websites, narrowing down your targeting.
You can also try promoting through image banners on social media. Images are powerful promotional tools for a webinar as they give a feel for the atmosphere of what viewers can expect.
Lead Generation Campaigns
Social media sites like Facebook and LinkedIn lets you run ads that redirect to form rather than your website. These types of campaigns are lead generation campaigns. As the main objective of a webinar is to get registrant information, these ads can be quite more effective than say, ads linking directly to your registration page.
Questions to Ponder
1. What webinar software will you use?
There are plenty of options, but a couple of popular options are Stealth Seminar and EverWebinar. Whichever you use, make sure they integrate well with other platforms you’re already using.
2. Which pre-recorded webinar should you use?
Your safest bet is probably not your first or sales-centric piece. Remember, practice makes perfect, so take as much time as you can to record and rewatch everything. Do so until you find the best presentation-style stride that you’re comfortable to share to the world.
3. What will be your call to action?
Primarily you should be clear about what actions you want your attendees to take. Do you want them to opt in to something, or buy a certain product or service?
4. When is the right time to make your sales pitch?
This is entirely up to you, but offers usually appear toward the end of an automated webinar. However, you also have the option to mention them at any time during live webinars, or set them to appear whenever in a pre-recorded webinar.
5. What do you need the audience to know or feel after the webinar?
Whatever the topic you plan to discuss, your attendees should feel well-informed and confident about the products or services that you’re selling. Or else, don’t expect them to come back and join.
6. Will you send the recording to your audience?
Consider to whom and when you’ll be sending the recording. Sending it to specific segments of your audience can result in higher interest and, hopefully, conversion.
7. How will you engage attendees post-webinar?
This will depend on what interests your audience. What makes automated webinar convenient is that you can track engagement analytics relating to your content. You can be confident in sending a follow-up knowing what your audience has experienced. So if they bailed out before the content gets juicy, check if they’ll want to register again.
Does your webinar matter?
Today, live webinars have become more important than ever. With the pandemic forcing everyone to stay at home, webinars are now an important tool for businesses to communicate with customers online. In fact, according to a study a single webinar may generate 500 to 1,000 leads.
However, the sudden surge also means you have a lot of competition. What will you do to make your webinar stand out? Make this article your guidebook to creating a webinar that is so persuasive and evergreen — you can reuse it again without much effort.
An author of Namaste UI, published several articles focused on blogging, business, web design & development, e-commerce, finance, health, lifestyle, marketing, social media, SEO, travel.
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