In 2015, Brian Dean revealed a link building technique he utilized that had an 11% achievement rate. This strategy even multiplied his natural traffic in 14 days.
The skyscraper technique is one of my most favourite methods to grow a useful blog. It doesn’t make a difference whether you’re assembling a new blog or an old one; you can utilize this procedure to expand your overall search traffic.
As a result, marketers are getting increasingly inventive, exploring different avenues regarding new content mediums, and changing their ways to deal with acquiring focused on new clients. From bullet point articles to infographics to video content, the individuals who are making a move to discover which kind of content resonates best with their audience are coming out the winner.
What is the Skyscraper Technique?
The Skyscraper Technique is an external link building strategy where you improve existing well-known content and replicate the backlinks.
How it Works:
You start by researching popular trends, topics, and right now generally welcomed bits of existing content over the point area your business commonly covers. At that point, you search for new and unique approaches to make content that conveys a comparative message that turns. This may imply that you influence another, additionally captivating medium, update the statistics, or utilize a better design.
Utilizing the skyscraper strategy is a way for you to develop a taller “building” — or expand upon an effectively existing thought. From multiple points of view, the system is fundamentally the same as making 10x content. The skyscraper technique, any case, is amazingly compelling for the link building and for that sweet, organic search traffic.
When you’ve made a better than every bit of content, reach the people that have just connected out to comparable content to put your piece on their radar. Ideally, win a link.
How to Execute the Skyscraper Technique (Case Study)
Ahrefs is one of the most powerful SEO tools on the market.
The following steps will help build high backlinks that directly affect your website and business.
1. Find Relevant Content with Lots of Backlinks:
I found this post while doing a keyword Research. In any case, that is not the most deliberate method for finding ‘skyscraper’ techniques.
Benefits of Skyscraper Techniques:
- Create high-quality content that benefits to users
- Increase social shares
- Maximize your blog comments
- Reach out to the number of users
- Get overall blog traffic from search engines
- Build strong relationships with other bloggers
- Improve blog exposure
This procedure utilizes a demonstrated content marketing strategy that enables you to effectively move up rankings on Google and get you more blog perusers. That is what we as a whole need to assemble a profitable site, isn’t that so? So benefit from this link building technique, and you will be overwhelmed with the outcomes.
Here are two different ways to find relevant pages with a lot of links.
Step 1: Find Relevant Content with lots of Backlinks
Use Site Explorer
Enter an accessible site from your industry into Site Explorer. Choose one that is known for publishing incredible content.
Next, go to the Best by links report. This shows a list of pages on the site with the most “link authority.” Sort the list by Referring domains, including a “200 OK” filter, and filter for pages in your language.
When in doubt, any page with more than 50 referring domain is a potential target.
Use Content Explorer
Enter a broad topic identified with your niche into Content Explorer.
Content Explorer is an accessible database of over a billion web pages. You can utilize it to find mentions of any word or phrase.
Since you’re searching for pages with many backlinks, set the minimum “Referring domain” filter to 50. You can also include a language filter (for this situation, English) to get just the pages in your targeted language.
Use Keywords Explorer
Ahrefs’ Keyword Difficulty score is determined from a weighted average of Referring Domain (RDs) to the present top 10 ranking pages. In other words, the top-ranking pages for keywords with high Keyword Difficulty scores have lots of backlinks on average.
Search for a relevant keyword, then check through the SERP dropdown to see the top-ranking pages. Prepare the goal to find one with the best balance of backlinks versus “skyscrapability” (i.e., the chance to make something much better).
Step 2: Reach out to the Right People
Email Outreaching is the successful execution of the skyscraper technique. Be that as it may, rather than spamming each blogger you know, you can directly contact to the people who have just linked to the particular content you enhanced.
The main thought is, since they’ve just linked to another similar content, they are more likely to connect to the better one. Start by pasting the URL of the original point into Site Explorer, then go to the Backlinks report.
However, not these links will make for good prospects. Some will be forum links, directories spam, and so on.
Keep doing some filtering to clean it up. In this example, I have added filters for:
- Language: English
- Link type:Dofollow
- Platform: Blogs
- One link per domain
What Else? Create and Send Emails to the Prospect
If you overlook this one segment, you won’t get wanted outcomes. Overlook this “email outreach” at your very own risk.
Email Outreaching is the most excellent technique that represents the deciding moment this procedure. If you don’t know how to create the pitch that gets maximum opened, you will never be able to get the results you desire.
It’s not easy to get responses from the popular, influential bloggers as it sounds. They are hugely busy, and they don’t even get a chance to read your emails sometimes. That’s the reason why you need to spend time pitching the perfect emails.
Conclusion:
There’s no uncertainty that the skyscraper technique is a viable method to build excellent backlinks to your content. Keep in mind, and backlinks are imperative to your SEO endeavors since that how Google realizes that your site is reputable, relevant, and contains high-quality content.
Ami Kariya is a Content Marketing Manager at ArhamTechnosoft. She is well-known for her experience as a content marketing expert in almost every niche. She helps start-up and stable businesses to boost their ROI using her unique content writing and marketing strategies.