In marketing, there is no easy one-size-fits-all solution. Different products need different strategies to maximise conversions. For example, there is a difference between marketing an iPhone and marketing insurance. So whether you sell products, services, or both, in this article, we set out the difference with the aim of helping you market your business better…Let’s […]
Marketing is a tool which has always been linked to the business world, since it’s a technique which seeks to increase a company’s visibility and/or sales, although it can also be applied to the public sector. In fact, nowadays we see that every government has communication and marketing departments to communicate and influence in the […]
One must create a solid online presence to stay competitive in today’s times. Building customer relations via social media should be the priority and not just launching a website and profiles. Digital marketing is basically the process of building and maintaining customer relationships through online activities. It is a form of marketing products and services […]
Creating an advertising strategy in the medical industry is a different beast. In other industries, your goal is always to broaden your audience by creating a marketing strategy that appeals to a wide group of people. The opposite is true of healthcare advertising. You’re not dealing with a lack of demand – the customers are […]
This article takes the deep look on few significant trends of the year that has transformed the marketing. These new trends closely help in showing up the new opportunities to innovate the marketing with new ideas and strategies. No marketing strategy is new, however big data and analytics, automation in marketing, content marketing or Email […]
Mobile phones have been the best development that started the progression and advancement of this digital world. Moreover, mobile applications have completely reshaped and transformed the digital experience of mobile phone users. Mobile applications have provided ease in almost every trivial and difficult task in the world. Want groceries? There are hundreds of applications that […]
Today’s fast-paced business world thrives on the new ways that technology provides insights and accurate business intelligence into demographic preferences. With analytics solutions for big data available to business users come the opportunity to foster deeper customer relationships and loyalty. In the modern world, obtaining those valuable insights through data trends and analytics solutions is largely a […]
The remarkable progress in artificial intelligence (AI) has ignited substantial discussions and apprehensions about its implications for human employment. With ongoing advancements in AI, there is a growing apprehension regarding potential job displacement and the associated risks of livelihood disruption. This article delves into the complex relationship between AI and human labor, exploring the various […]
What is SQM Club? A non-profit company called SQM Club was established in 1996. By sharing best practices, benchmarking information, and training resources, it primarily aims to assist organizations in improving their customer experience. Some of the top businesses in the world in sectors like telecommunications, financial services, and healthcare are members of the SQM […]
B2B consulting services are in great demand, thanks to technology. Most businesses have realized the essence of consultation, leveraging the experience and expertise of veteran business owners. While the benefits of hiring B2B consultants are immense, clients should still learn the pros and cons before doing so. This article provides crucial details about the merits […]