How To Keep An Audience Engaged During Virtual Company Events

With most company events going virtual in the era of Covid-19, keeping your audience engaged has never been more challenging. People tuning in from home have more distractions that can tear their attention away from your event. Fortunately, there are several strategies you can rely on to boost audience engagement. The team at Purple Patch, […]

The Metaverse: What It Is and How to Market Your Brand in It

Introduction Imagine entering a world where the lines between digital and physical media are blurred, allowing your brand to engage with customers in a setting where the only constraints are your imagination. Greetings from the metaverse, a new frontier in consumer engagement that is quickly taking the lead. The global metaverse revenue opportunity is expected […]

What Does a Brand Ambassador Do?

Brand ambassadors are integral in enhancing brand awareness and promoting products or services. As an official representative of a company, a brand ambassador develops meaningful relationships with target audiences, provides customer insights, creates engaging content, and collaborates with internal teams to achieve key objectives. The specific responsibilities of a brand ambassador can vary but typically […]

Different Types of Usability Testing in Software Engineering

Usability testing includes assessing an app’s UI and UX. It guarantees that the software is easy to use and doesn’t have issues. Engineers use a few kinds of testing to achieve this goal. Thus, let’s check different types of usability testing in software engineering. What is Usability Testing? Usability testing assesses the viability and effectiveness […]

10 Tips for Hiring a Web3 Community Manager for an NFT Collection

Hiring a community manager for your Non-Fungible Token (NFT) project in the decentralized web3 space is a crucial step towards building a thriving and engaged community. Why? It’s this person or group of people that can share your vision at scale, and recruit new users to your platform that can ultimately make or break your […]

Sales Ops, Performance and Metrics in B2B Leads Generation

It is not easy to build relationships with clients who often make decisions and also influence decision making. The value of a B2B seller is in the ability to maintain high loyalty and project competence through the prism of company values. This requires powerful tools, such as, for example, LeadLeaper. The sales department will be […]