As the name suggests, the landing page is the place where a visitor “lands” after clicking your link. Technically, it could be for anything—a blog post, a product page, a home page. But, usually, especially if we’re talking about a marketing landing page, it needs a clear purpose. The landing page is there to convert […]
The one-page layout has become an overnight sensation for website designs because of the unmatched user experience it provides to the end-users. Most internet users have tendency to engage with a website that has simplest design, but rich user experience. Surprisingly, these users make up the target audience of many online businesses. To cater to […]
This article will show you how to convert a Photoshop PSD template to a WordPress theme. This tutorial will cover the steps necessary for creating a custom theme using a page builder, learning HTML/CSS, and using a free PSD to WordPress service. After you finish this tutorial, you will be ready to create your first […]
Explainer videos are an easy and effective way to connect with your customers. These short videos explain what it is your business offers, helping to clarify your product or service and ultimately increase sales and conversion rates. They also allow you to work with teams outside of your geographical location since animated explainers don’t require […]
Any smart entrepreneur will realize the importance of tracking the behavior of their prospects. Guiding and following your prospects through every step of the purchasing process is the only way to create effective marketing campaigns that reach customers in a specific, personalized way and increase sales. This is where marketing automation tools become crucial. How […]