Introduction For many years, television advertising has been a potent tool for connecting brands with large audiences. The capacity to make an impression that sticks is extremely valuable in the ever-changing world of marketing, where consumers have short attention spans. The art of emotion in television advertising is at the core of this powerful connection; […]
According to scientists, the human eye can see millions of different colors. All of those colors in all of the variations create our world. We use colors to distinguish, to beautify, and to communicate. Each color depicts a meaning and can evoke different emotions. The use of color in advertising is a crucial element. What colors […]
Having a strong brand identity is important for the success of any business in today’s competitive market, but what exactly is a brand identity? What does it entail, and how can you build a strong one for your own company? It’s a complicated concept that many can struggle with, including seasoned business owners. Don’t worry; […]
A new year is just around the corner. This means social media will be flooded with “new year, new me” posts. Being in the beauty industry, you have to be updated with the latest trends and styles. With trends like Korean Skincare now a staple of the industry, it’s important to find what the next […]
Dynamic content is closely related to personalization. It provides its most visual implementation. Being changeable content (text, image, video), it is able to adapt to the priorities and characteristics of the user. This is probably why 65% of marketers consider it the most effective personalization solution. Therefore, we decided to tell you how to implement […]
The availability and accessibility of the online world have been both a blessing and a curse for businesses. It’s a blessing in the sense that businesses now have more platforms to utilize for garnering attention. It’s a curse in the sense that your business could easily get lost in the shuffle given the sheer number […]
In the 21st century and the year 2020, there is no original way to say about the need for the business’ online presence. But yes, it remains essential. And you can use it to the fullest extent, or not, depending on your approach to entering the worldwide web. There’s a difference between “making a website” […]
As per reports from Bloomberg, 8 out of every 10 entrepreneurs fail within the first 18 months of starting their businesses. According to research, 50 million businesses are formed every year, and 90% of them fail. Out of all the other reasons, lack of proper exposure is the most significant one that causes businesses to […]
Search engine optimization (SEO) is a term that describes the searchability of a website on an online search engine like Google. There are several variables that a search engine takes into account when displaying results, and as such, there are multiple strategies to improve a website’s SEO. One such strategy involves improving a website’s off-page […]
Color is powerful when it comes to print marketing. Although it could be imperceptible to your logical brain,your company’s logos, branding and other offers of print advertisement rely on color as a valuable asset to evoke certain emotions in viewers. Therefore, the power of color is both emotional and practical since almost 93 percent of […]