Our dearest internet has finally come of age. If you were to do a simple search on Google, you would be led to millions of answers, each leading to a website.
The internet has been properly integrated with our everyday life, business, and with the coming of the internet of things, the role of the internet will only increase. This is why creating a website for your company is one of the best choices every entrepreneur must make.
But with over 1.17 billion websites worldwide and 17% (200,674,843) actively in use, getting a premium domain name that makes you stand out becomes an extreme necessity so as not to be drowned in the river of websites.
Therefore, to help you out, here are the features that make a premium domain name the best for your company.
How Getting a Premium Domain Name Can Help Your Business’s Growth
1. They are Simple to Comprehend
Just like naming a company, a premium domain name that’s short and easy to understand can help your brand greatly. Simplicity contributes immensely to making domain names memorable and easy to search out online.
Furthermore, it gives the business a touch of professionalism and credibility. And although creating a simple domain name can be difficult, one fantastic way of getting a premium domain name is by using a good domain name generator.
2. They Contain Keywords Relevant to the Business
Yes, there are different types of premium domains: those with keywords and those without them. Those with keywords like BestBuy.com and onlineshop.com contain details about the business and help clients know what the business is by only reading the domain name.
Keyword-based premium domain names are also loved because they are not only easily understood but also memorable. This type of domain name will save you a lot of cash in advertising.
3. They fit Your Company’s Name Perfectly
One of the benefits of premium domain names is that you can get a domain name that is an exact match to your brand or business name. And this singular reason is why countless brands are vying for great domain names.
Tesla spent many years and lots of money before acquiring the premium domain, tesla.com. Why? Because it was a perfect match with their brand’s name. This is so important because when a client knows your business name and wants to find you online, using a different domain name would affect their chances of finding your brand.
Google’s parent company, Alphabet, is a great example of a brand that faced this challenge. It happened that another brand had already gotten the premium domain name, ‘alphabet.com.’ This caused Google’s Alphabet to lose a lot of traffic because people wanting to find them online ended up on another company’s website.
And Alphabet’s domain name, abc.xyz, had to shell out a lot of money for marketing before it could rank above alphabet.com on Google. But on Bing, DuckDuckGo or other search engines, ‘alphabet.com’ still sits above ‘abc.xyz.’
4. They use Well-known and Trusted Domain Extensions
A domain extension can, in some cases, make the domain names more difficult to remember, but premium domain names tackle this problem easily by using domain extensions that clients are already used to and won’t cause an additional burden on their memory.
Some of the most used domain extensions by premium domains are .com, .org, .edu, .co, .io and .net. These are already popular extensions, so they go really well with the domain and don’t cause any drawbacks.
Premium Domain Names are Important
Accessibility is an important consideration in business. Getting a website is only a way to improve this feature for your business online.
Using a premium domain name for your website would help in boosting your brand’s online accessibility. Therefore, you should make sure to obtain a name that will contribute positively to your success in your industry. Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.
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