For your business or brand to get the most cover, you might want to consider social media marketing at some point. However, with the number of businesses leveraging social media, it’s important you find a way to do things the right way. In this article, we’ll be going over 6 tips you can apply to make your content writing more appealing.
6 Tips for Social Media Content Writing
Every social media post you write will reflect on your brand in some way. In order to leave a good impression, you should take out time and make sure your writing is good. Here are 6 tips to apply when writing content for social media:
1. Write relevant content
Before you venture into content writing on social media, you should know who your target audience is. This will require you to do some research on their demographics and interests. After determining your audience and what they like, you’ll be able to focus on writing content they will find interesting, as this is likely to make your writing more successful.
If the amount of content you want to produce is more than you can handle, you might want to consider outsourcing some of your content creation. It’s a common practice – for example, students hire Writing Universe or another similar essay writer when they can’t handle the workload. They have some of the best writers available for hire and handle academic assignments well. Similarly, you can find a good content writer and let them research and write relevant content for you.
2. Develop an authentic writing voice
You should develop a writing voice that resonates with your audience. For instance, the type of writing you may put down in a LinkedIn post for business executives might be significantly different from that of soccer fans on Facebook. As your writing voice will represent whatever your brand is, you might want it to be engaging and original. With consistency, eventually, your customers might begin to connect with you better.
3. Writing should be short and straightforward
You don’t want to bore your clients, so it might be best to keep your writings short and simple. Some steps you can apply might include using bullet points and paragraphs for easy scanning by readers. You should also keep paragraphs around two or three sentences. Your audience time is valuable, so you should always aim to deliver quality over quantity. This would be keeping in line with standard content writing practices. When writing, always put yourself in a reader’s shoes and let it guide your content creation.
4. Be positive in your writing
There is a difference between positive and happiness. A positive post is a post that leaves readers feeling motivated, even though it might not be entirely a happy one. Unfortunately, these days, social media is used for a lot of bullying by some. You should avoid this as it can lead to a loss of trust with your readers. Instead, focus on constructional criticism, as this might likely earn you respect with your audience.
5. Use images and videos
When possible, try and include images and videos in your posts. Using pictures and videos might have a better chance of engaging clients. It is also a way to connect with your customers on a deep level. Most social media platforms have a “live video” feature that you can leverage. An unscripted live video can be viewed more positively and authentic and marketing-styled ones.
6. Include a call to action
At the end of your post, you might decide to include a CTA (call to action), which is one way of encouraging your clients to take the next step you’d like for them to take. Without a CTA, customers might do nothing after reading your post, even though they may have liked it. Some common CTA includes:
- Asking viewers to share your content with family and friends.
- Directing viewers to visit your website.
- Requesting that they subscribe.
- Ask them to engage you on your other social media profiles as well.
Today’s technological environment is becoming increasingly competitive for companies and brands to attract customers’ attention. To have any form of success, you must differentiate yourself from the crowd. By following the tips in this article, you should have a better chance of success.
Michael Carr is a content writer and software engineer. He has years of experience providing content for companies’ social media profiles. His easy-to-read writing style and good topic research make his articles both fun and informative. Michael occasionally likes to hike and travel.