What Does It Take To Be An Expert Content Strategist? Building Out the Optimum Social Media Calendar

Content Strategist

70% of marketers invest in content marketing because of the high return on investment (ROI). Marketing without a well-thought-out strategy will produce poor results. As more companies realize this, content strategists are becoming more and more important.

It’s no surprise that the position is one of the most in-demand right now.

But what exactly does a strategist do? And what abilities are required to become a good one?

In this blog, we will try to cover all these pointers:

What Does A Content Strategist Do?

A content strategist develops, handles, and implements a brand’s content strategy. They create and manage several social media channels that align with the company’s goals. Content is created to increase brand awareness and generate sales leads. These leads are then translated into a winning strategy.

Roles and Responsibilities of a Content Strategist

A content strategist’s responsibilities include the following:

  • Audience research and data analysis determines what new content to create and why.
  • Planning content ideas that tie into business goals and target audience needs.

They are responsible for a several tasks. For example, some businesses might have a well-defined brand voice and content governance. Others may be starting. They may need the help of a strategist to develop their editorial voice and processes.

  • Skills a content strategist needs
  • Skills a Content strategist needs
  • Content strategists are responsible for:
  • The planning,
  • Production,
  • Analysis,
  • Distribution,
  • And Management of content.

As a result, the following abilities make a good content strategist:


Storytelling is critical for communicating to content teams the best project approach. It involves e.g. writers, editors, and UX designers. It tells brand stories in a much more interesting way.


Digital content creation is more than just production. It also includes determining which content formats to create. Also which social channels to target? Through this, a content strategist recognizes what the audience requires.


As a strategist, you should have strong long-form copywriting abilities. You can produce high-quality content because of this.


Your command of keyword research, search intent, and on-page optimization must be solid. This information is essential for using search engines to distribute content.

Social Media

It’s best to do more than just share content on social media. Listen to your target audience to resolve their problems more effectively.

Editing Abilities

This ability is necessary to develop and document a brand’s editorial style. Content Strategists also schedule the creation of content.

Skills In Data Analysis

As a strategist, data interpretation is essential. It provides insight into the “why” of a content strategy.

Technical Skills

Strategists do not need to be expert in IT. He must be aware of the full potential of the tool. This is the technical skill that comes in handy for a content strategist.

A Social Media Calendar Is a Social Marketer’s Best Friend

Creating and posting content on the fly is difficult. You’re more prone to typos, tone problems, and other mistakes. It is far more efficient to create a social media calendar ahead of time.

This way, you’ll have more time to create, tweak, proofread, and schedule posts. Social media content calendars serve a purpose other than making your workday easier. They also make it easy to plan an effective content mix and time your posts to reach the most people.

How To Create A Winning Social Media Content Strategy?

Set Goals That Are Consistent With Your Brand

Every Strategy Should Begin With One Or Two Goals For What You Want The Strategy To Accomplish. Goal-Setting Sharpens Your Focus And Directs Your Actions, Preventing You From Wasting Time On Things That Don’t Matter.

Here Are Some Additional Common Social Media Content Marketing Objectives:

  • Increase Brand Awareness By Doing The Following:
  • Keep Track Of Your Followers, Shares/Mentions, And Post Reach.
  • Obtain More Leads
  • Track Email Sign-Ups, Lead Magnet Downloads, And Social Media Clicks.
  • Increase Brand Engagement By Doing The Following:
  • Take Note Of The Number Of Likes, Comments, And Shares For Each Post.
  • Keep Track Of Who Mentions And Replies To Your Stories.

Remember, Don’t Track Everything. Instead, Track What Will Assist You In Meeting Your Goals.

Learn About the Platforms That Your Audience Uses

If your company already uses content marketing, you are aware of how crucial it is to identify your target market. It is important to be completed before you begin developing content.

More than any other factor, audience research will determine what you post. Each piece of content you produce should appeal to them on some level.

To do that, you must be aware of what will pique their interest.

You can base that on the information you already have about them. Including their age, gender, income level, job title, or sector, or you can ask them directly using techniques like:

  • Interviews
  • Surveys
  • Conducting audience research.

And no, you don’t need to be on every platform.

Choose one or two platforms instead. Base your selection on the most popular ones that your target audience uses.

Boost Your Social Media Profiles (s)

An optimized social profile will detract from your efforts in social media content marketing. Visitors will not understand who you are or what you sell if your profile is unprofessional, sloppy, or off-brand.

Instead, ensure that your profiles are engaging and informative. It must be appropriately branded so that leads can learn more about you.

  • Make use of a branded profile picture:

Maintain consistency across your profiles for a unified appearance.

  • Clarify your biography:

Keep it short and sweet, and make sure you explain what you do for customers.

  • Include the appropriate links:

Always include a link to your website, whether it’s a landing page or your home page.

Select Your Topics and Post Types

It’s now time to decide which topics will be the focus of your social media content. You need to decide what types of content you’ll post to each channel.

Your topic areas should be at the intersection of your brand expertise and customer interests.

What topics can you write about with authority and knowledge?

What topics is your target audience interested in hearing about?

Simplify it so that your social profiles are consistent and relevant.

Create a Content Calendar and a Publishing Calendar

Consistent publishing is a key component of a successful social media content strategy. Regularly publishing high-quality content increases your visibility. This will require you to have a reliable internet service provider to ensure your social media plan does not get disrupted. It gives your audience more opportunities to interact with your posts.

That is why, to maintain consistency, you should keep a social media content calendar and create a posting schedule. Plan everything, from what you’ll post to when and where you’ll post it.

Remember to schedule posts for times when your audience is likely to be online, scrolling through their feeds.

Make a Strategy for Interacting with Others

When developing your social media content strategy, don’t forget to consider engagement. No, I’m not talking about your audience’s engagement; I’m talking about your brand’s.

Social media isn’t a one-way street. It’s a two-way conversation between you and your audience. It will be easier to stay accountable if you include an engagement plan in your strategy.

Track the Success of Your Social Media Content Strategy

You can begin tracking metrics once you begin creating and posting content by your strategy.

Among the most important metrics are:

  • Reach\impressions
  • Engagement (including likes, comments, saves, shares, etc.) (including likes, comments, saves, shares, etc.)
  • Increase in followers
  • Brand recognition Click-through rate (CTR)
  • Brand sentiment

This is only the tip of the iceberg. Remember that you are only tracking the metrics that are relevant to your goals.

Not all your content ideas will be successful, but that is the point of tracking: to learn what works and what doesn’t so you can pivot accordingly.

Keep an Open Mind, Be Adaptable, and Don’t Be Afraid To Experiment with New Ideas

Update with your social media metrics regularly so you can get a clear picture of your performance over time. A content strategy for social media keeps you focused and accountable. Without a strategy, social media can be an overwhelming place for brands. As a key person in the team, you need to ensure that you have a stable and high-speed internet. This is a perquisite to ensure rest all processes run smoothly.

You’re not just a casual user having fun. You’re a company that needs to justify the time you spend on social media content marketing. That is why you should devise a strategy. If you want to achieve your goals while also making the best use of your time and resources, you must have a plan. You’re much more likely to move the needle if you have a plan. So, get out there and begin strategizing – and expect to see results.

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