Product personalization has become an industry standard for engaging your customers while simultaneously promoting your business. Improving brand perception, increasing product base, and engaging customers are all benefits that offering the ability to customize products can bring to your business.
In the modern age of mass-produced goods and seemingly anonymous big box stores, offering the customer a chance to customize something tangibly unique builds loyalty and garners interest. Implementing these opportunities is easier than you might think.
Use Personalized Embroidery, Screen Printing, and Engraving
Personalizing products is often viewed as an up-sale, but rather than offering it as an ‘add-on service,’ consider the appeal of limited-edition custom prints or embroidery. This lends to the idea of exclusivity between the customer and the company. And will establish a relationship while also promoting the company.
Another benefit that engraving and embroidery can lend is the perception of an item being high-quality by association. For example, a nice pen is a pleasure to write with, but a nice pen with an engraving on it suddenly becomes a cherished pen.
Adding screen printing to production is a great way to add a customized element to the product range in a simple manner. The versatile nature of screen printing allows for easy collaborations between companies or brands to further increase reach.
Set up a Rewards or Loyalty Program
Reward and loyalty programs are a fun way to build an ongoing relationship with your customer base while also getting your customers excited to patronize your business. A good reward campaign can also bring in new customers and help retain existing ones.
Adding the ability for different segments of customers to gain rewards based on the way they shop or interact with your business is a unique way of interacting with data on customer habits. This can help increase patronage and make the customer feel rewarded for continuing to do business with your company.
Rewards and loyalty programs offer a low-cost option with high reward for both customers and your business.
Use Product Lifecycle Management Software
Product Lifecycle Management (PLM) software provided by Centric Software is an all-encompassing but scalable software. The software includes product development, sourcing of materials and manufacturing, sales statistics, and merchandise planning, among other features. Centric Software is a market leader in PLM for the retail industry group and has established itself as a go-to for helping you learn a customer base’s habits and then applying them to your business decisions. Overall, customers want to engage with and feel valued by the businesses they frequent. There are numerous ways to make this happen, but engaging directly with the customer is essential. Providing personalized embroidery, screen printing, and engraving can help set you apart from competitors while giving customers a sense of exclusivity with your products. Rewards and loyalty programs build strong relationships with new and existing customers, and utilizing the right resources like PLM software can truly make the difference between harnessing information and ignoring it.