Snapchat, Instagram, WhatsApp, Facebook, and now YouTube – every channel of social media is coming up with its own versions of Stories or content that disappears 24 hours after you post them online. This goes a long way to show that social media is gradually taking over a large portion of our lives, making us see the world through filtered content, mostly banking on visual elements with photos, videos, GIFs, and infographics.
If you aim to increase your revenue, you have to strategise newer ways every now and then to present relevant ads. It is essential for every modern-day digital marketer to know about the ruling social media and Internet trends to devise more engaging advertising tactics. This post will help you with the process. Read on to find out aboutthe 6 most impactful social media trends that are all set to transform digital advertising in 2019.
6 impactful social media trends for digital advertising
1. The rise of ephemeral content
Short-lived content that disappears after 24 hours (like Instagram, Snapchat or YouTube Stories) is the newest kid in the block. Brands have jumped the bandwagon already, as it looks like one of the biggest things to influence digital advertising. The lure of ephemeral content has its roots in leveraging the FOMO (fear of missing out) among users. Digital marketers can use this trend in plenty of ways in their promotional strategies that are sure to be an instant hit with their target audience. Opinion polls, interactive Q&A sessions, behind-the-scenes, and new product arrivals are just some of the ingenious ways that advertisers are making good use of short-lived content on the Internet.
2. Transforming organic outreach
With curated feed on Instagram and other social media websites following suit, digital advertisers have got a real run for their money with their organic advertising endeavours. Social media apps and websites are aiming at hyper-personalisation using combined forces of AI and machine learning. This customises the users’ feeds to display ads for products and services that they like, based on their user data and online behaviour. Hence, companies will spend over $40 billion on digital advertisements in the coming years to create even more fabulous content and to pull out all stops at paid promotions as well. Reinforcing the trend that content is king, organic advertisement is something that you should look forward to and learn from in the future.
3. An era of the chatbots
Need help with picking a Fall colour for your cardigan? Have a quick chat with the digital shopping assistant of your favourite apparel brand online. That’s how simple making choices and influencing buyer behaviour has become in the modern day. We have gone bonkers for AI already, so chatbots are ruling the Internet from all fronts. Brands like Sephora have brilliant advertising moments tucked in between the chatbot features, like presenting a whole new range of related products when users hold their phones up to the colour of their choice. You can go all out when it comes to designing the chatbot features for your brands as well, and take digital advertising to a different level altogether.
4. Videos on mute
Digiday reports that 85% of all videos on Facebook are watched without the sound. As a digital advertiser of the current times, you must have noticed the rise of video content on all social media platforms, including Instagram, Twitter and Facebook. While video content directly translates to high engagement rates, maybe it is time that we started looking at it from a no-sound angle as well. Explainer videos (the ones featuring lots of text to help users keep pace with what’s happening) are thus on the rise as well. People consume content everywhere these days. Not every location will make it ideal for them to have their speakers blazing with sounds from videos. Hence, the need for explainer videos that cut out the necessity of sound elements in your ads.
5. Influencer marketing
Influencer marketing is a huge social media trend all set to rule 2019 as well. With more and more people making purchase choices based on product and service reviews they read on the Internet, it is time to seek help from those who control user impulses on the web – the influencers. Hugely impactful people (as their name suggests), influencers can turn your ball game around if you know how to use them wisely for your services or products. You might own an academic service that provides thesis help or run a brokerage firm. Getting an influencer onboardwill definitely get things done seamlessly.
6. Facebook Canvas ads
It is almost 2019, and we cannot expect users on the web to be foolish enough to fall for online commercials. They know about a purely promotional post appearing on their New Feed to actually click on it. But Facebook Canvas ads have made it much easier for the advertisers of the modern day to engage users like never before. With full-screen, mostly-video ad content on Facebook Canvas ads, brands can now opt for a more personalised and interactive approach in advertising. Facebook Canvas is a fully immersive ad experience that does not have to start with the user clicking on the link. You can also present a tailor-made CTA button from Facebook and link it directly to your landing page to keep those conversion rates skyrocketing!
A modern-day marketer should always be on the lookout for opportunities to sneak in a product or service pitch. Keep the significant social media trends discussed in this post in mind, and you can unlock the way to more engaging digital ads for your products and services. With attention spans getting shorter with each passing day, make sure that the content you dish out is out of this world if you want to maximise engagement rates for your ads in the future. Good luck with all your digital advertising campaigns!
From short-lived content to reorganising organic promotions, digital advertising is all set to get a makeover, all thanks to the emerging social media trends. Matching steps with these trends is essential if marketers want to score big on their sales in the coming years. Social media is right where everyone is. So, investing more and more on digital ads is the way to go if you want to stand out from the rest. Look for opportunities that you can leverage to your advantage. Read this post to find out about the 6 major social media trends that can influence the way you strategise digital advertisements for years to come.
Eliza Clara,works for an education agency in Melbourne. She offers customised academic help through MyAssignmenthelp. Apart from providing her international clients with smart digital marketing solutions and strategies, she also likes to dabble in tech and marketing blogs for her huge number of virtual followers.