How to Build a Successful eCommerce Advertising Strategy

eCommerce has revolutionized the business world. Today companies can easily buy and sell products/services over the internet. eCommerce advertising is about the online promotion of products and services that you are offering. It’s the process of designing and implementing proven strategies that encourage your customers to buy from you. Advertisement can be done using many […]

Data Literacy – What Is It and Why It Matters?

In this 21st century, data literacy is a necessity. Organizations are gathering myriads of data from performance measures, claims, text, calls, and emails. Data collection allows the company to improve its services, operations, talent acquisition, program designing, financial planning, and more.  Data is at hand and becoming more influential and powerful but the issue arises […]

Today’s instagram marketing trends that will help you gain more likes

Any individual or business that wants to reach more people must embrace social media. If you think about it, people spend a lot of time catching up with each other on social platforms and networking sites. By 2018, Instagram users averaged 53 minutes per day on the app. During the COVID 19 pandemic, this time […]