I wouldn’t be wasting time on citing the same old story about the importance of keyword research and SEO. In the 21st century, when the entire world is at your fingertips, it’s already said, a hundred times over. Instead, let me tell you, how you can make the most out of it and what can […]
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Sometimes the most obvious things hide in plain sight, and this is very applicable to favicons. Unlike large icons, this small icon serves a few purposes but mostly what it does is it helps people find the pages they are looking for quicker. This is a simple 16 x 16 pixel image that works as […]
Nowadays, almost all businesses have moved to the Internet. It’s much faster and more productively to promote any sort of business online. Entrepreneurs acquire a domain and start to develop their newly registered website. Of course, it’s difficult for newcomers to succeed because they don’t know a lot of details. Even some experienced users aren’t […]
Our daily lives are dominated by various social media handles such as Facebook, Twitter, LinkedIn and Instagram. Important political leaders such as the U.S. President use Twitter to interact with their citizens. Students use LinkedIn to search for jobs or connect with prospective employers. Travel and food bloggers use Instagram to post photos from their […]
The last thing you want to do in your branding efforts is to bottleneck your entire online presence and become associated with a single channel or medium. You see, this is what happens to a lot of influencers nowadays. They become popular on one platform and just can’t successfully transition anywhere else. As a result, […]
When it comes to business, it’s easy to rise above the competition. The bigger and more important challenge is staying on top. You just need to look at Blackberry and Nokia, and how they got overtaken by Apple and Samsung in the smartphone race. It doesn’t matter how fast you get there as long as […]
For online stores, the goal that they all try to aim for is to get customers to visit your store rather than another company’s. Aside from SEO tools and PPC advertising, there are over a dozen tactics you can try to help your traffic increase and generate more business without any expenses, but for the […]
The tremendous growth and use of the internet have significantly changed the way that business is conducted. There is no better time in history for establishing an entity other than today because of the flexibility offered by the internet to entrepreneurs. However, the convenience to reach approximately 3 billion people, 24 hours a day, 7 […]
As a business, there is no doubt that understanding who your actual and prospective customers are is essential when it comes to drawing up a marketing strategy. Your website is your key tool for engaging with your target audiences. So it makes sense that, when considering web design options, you need to first consider who […]
Sitemaps are an essential part of every website and serve a key ranking factor for online stores. The relation of sitemaps with your website is quite similar to what a roadmap is to your travel destination. Just like the roadmap, a Google-optimized sitemap allows the searcher to accurately reach the intended web destination, by improving […]