Every business owner and marketer strives to attract more customers that will increase the base you already have. Even though attracting new customers is more difficult and expensive than retaining existing ones, it is still worth it. Here is how to attract more customers with age-old and cutting edge techniques. #1 Automation Apps Automation apps […]
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Digital marketing is considered to be one of the most powerful components to raise brand awareness and reach to a wide range of people. It is a strategy that is used by most brands to market their products and reach their maximum potential reach in this innovative era. Your brand might rely on SEO, social […]
Conversion Rate Optimization or CRO refers to a systematic process which aims to increase the site traffic or visitors who take action, like filling out a form or convert into customers. Now more than ever, CRO helps consumers, executives, and investors progress in the marketing funnel to optimize the return of investment or ROI. In […]
The demand for WordPress is increasing day by day, as it is one of the best platforms for developing any kind of websites or any kind of E-commerce website. It is known as one of the best CMS frameworks of PHP. WordPress provides you with various theme options, you can either go for free themes […]
Combining multiple articles/blog posts into one is not an unusual thing. People are more drawn to longer articles, as opposed to shorter ones since they appear as if they hold more information. This is especially the case with more serious and technical articles in which people are looking to find lots of details. For this […]
For the past several years, advertising on the internet has mostly involved pursuing one or both of two channels; advertising on Facebook or advertising on Google. Although SEO and email marketing still have a place, if a brand wants to get in front of as many potential customers as possible, the two big internet companies […]
What exactly does the rise of technology bring? Innovation. And in a business setting, innovation is everything. It’s imperative to get ahead by improving the process of providing services and products. Otherwise, you’ll get swamped by the often-stiff competition. Technology isn’t just necessary to smooth out day-to-day transactions; it will also potentially help any company […]
H1 tags on every website page have always been emphasized by webmasters since the birth of SEO. To get good rankings on Google H1 tags have never missed its place on the checklist. However, recently a Google Hangout session with John Mueller busted this myth. When a user asked if H1 tags are important on […]
So, you started an online business, but for some reason, you aren’t making any money. Unfortunately, there are many reasons why this could have happened. Here are the top reasons why your online business isn’t successful and how you can deal with these mistakes. #1 You Didn’t Have a Plan The worst mistake you could […]
Technology spells opportunity for efficiency and productivity, values that businesses place a premium on. If you run a small company, you know that keeping up with the times is indispensable for its viability for many years to come. Technologies are emerging and marking a significant departure from the conventional ways of doing things, making paper […]