Scope of Event Management as a Career in India in 2021

Bachelor of Business Administration is an undergraduate degree for students interested in working in the business industry. This course can equip students with the knowledge and skills related to strategic marketing and other communication tools used by an organization to run a business. BBA in event management program deals in training the students on management […]

How business managers can have more control over their complex roles?

According to American Intercontinental University, contemporary business managers have to take broader and complex roles in their organizations. In any business firm, commonly accepted roles of business managers include planning, organizing, controlling, and leading. However, human resource and business managers often have to focus heavily on their controlling aspect to ensure the success of their business.  […]

How Artificial Intelligence is Changing Mobile App Development?

Before diving into AI and Mobile App Development, let’s take a look at this timeline. The concept of Artificial Intelligence or Robotics or Machines that can think like human and make decisions like humans goes back to Antiquity and Greek Myths. Who doesn’t know about Mary Shelley’s Frankenstein as well as Karel Čapek’s play R.U.R. […]

The New Decade of Marketing: Focus on Conversion Rate Optimization

Conversion Rate Optimization or CRO refers to a systematic process which aims to increase the site traffic or visitors who take action, like filling out a form or convert into customers. Now more than ever, CRO helps consumers, executives, and investors progress in the marketing funnel to optimize the return of investment or ROI. In […]