One of the main goals of any business is to grow and improve over time. How you grow and improve is different for every business and every team. Make sure the opportunities you take advantage of make sense for your business. Here are five ways you can grow your business in 2023. 1. Improve Your […]
4.70 billion people around the world now use social media which makes up half of the world’s population. These jaw-dropping stats show us how many people have moved onto a digital platform. Everything around us has been digitalized whether social interactions, events, or businesses. Social media has become an indispensable tool for businesses, offering a […]
Creating and implementing a successful lead generation strategy is a must for getting consumer attention, especially in today’s digital world where you are one of many. Creating the right social media and blog posts can help set your brand apart from others – driving visitors to your website through these channels before nurturing them into […]
When someone says the word startup, we instantly recall various success stories and picture exponential growth. Different types of startups launch multiple products and services every year. In reality, startups are the paramount business models that drive modernization and economic growth in the market. It is the modern way of standing on your own feet […]
Technological advancement has enabled customers to become digital-savvy. This has prompted companies to adjust their customer relations strategies to meet their increasing needs and concerns. Today, a customer-centric model of business operations that caters to the customer’s every need throughout the interaction is the need of the hour. Customer relationships need to be carefully managed […]
The role that content plays in marketing cannot be stressed enough. Content marketing is an effective way of acquiring new customers as well as retaining them. It is also a great way for companies to brand themselves. By using the right content strategy, your startup can quickly increase conversions and sales. That is why up […]
When you run a brick-and-mortar retail store, you encounter an array of customer personalities. From spendthrifts to the prodigal ones, from the choosy to the confused ones, from easy-going to the annoying ones. You have to strategically deal with every kind of buyer persona to stay in business. Though sometimes it will be only the […]
Visual search on social platforms and search engines is a trend that digital marketers shouldn’t underestimate. A HubSpot study confirmed that the average person can remember 65% of visual content for up to three decades. That said, visualization is an important aspect of digital marketing and equally important in the customer journey and business growth. […]
Franchising is a continuing relationship in which an established company licenses another party to sell its products, goods or services under its brand name and offers assistance in organising, training, merchandising, marketing and managing in return for monetary consideration. It is fact that franchising is growing faster than most other sectors in the Indian economy. […]
For nonprofit organizations, fundraising is very essential and to create a strategy for nonprofit fundraising is the very first step to ensure that you reach your desired fundraising goals. A successful strategy of nonprofit fundraising depends upon your ability to represent to the right people, at the right place and time, and tell your story […]