The power of social networks: 10 Best Social Media Strategies for Promoting Your Fashion Brand

Snapchat, Instagram, Twitter, Facebook, TikTok… The list of social media platforms is endless.  And the world has fallen prey to them all. As of January 2020, there are 3.80 billion social media users worldwide. That’s a more than 9% increase since last year- amounting to 321 million new users. Moreover, on average, a person spends […]

Importance of Social Commerce for Business

Facebook pages promoting fancy handmade products, Instagram ads that introduce you to authentic organic farms or even the most high-end brands offering discounts via their official handles; all of them share one thing in common: the smartest use of social media. Platforms that were originally created for better networking are now doubling up as modern […]

Top 5 Reasons why digital wallets are the future of payments

The modern payment processing system is an intricate network of banks, merchants, consumers, and payment processors. In the last decade, we have seen a massive shift from physical payments to digital payments. The usage of cash, credit cards are now shifted towards digital payments through eWallet payment system, mobile payment apps, UPIs, and EMV. Smart […]

How IoT, AR, and AI are Revolutionizing the World of Mobile Apps in 2019?

IoT (Internet of Things), Augmented Reality (AR) and Artificial Intelligence (AI) have taken the front seat in mobile app development. Whether you’re booking an Uber, playing AR games or making a purchase, these sets of technologies are present in almost every mobile app that we download from the App Store or Google Play Store. Why […]

5 Ways Local Businesses can Dominate Social Media Marketing

Social media is considered to be one of the most powerful mass media tools in existence, yet many entrepreneurs and business leaders focusing on their local market fail to recognize the enormous potential of social media for their small business. The truth is that, quite simply, social media can put any business on the proverbial […]

5 Effective Digital Marketing Ways to Improve the Conversion Rate

Most of the business owners jumping into the field of digital marketing have this basic notion that they have to drive traffic into website to achieve the marketing goals. What they generally fail to realize is that most promising aspects towards marketing success is not quite associated with web traffic, but it lies with the […]