The POS market size in North America is most significant compared to other regions as it is valued at over $11.8 billion. The market size in Europe is the second-largest, with a value of up to $9.5 billion. The Asia Pacific comes next with a market size of more than $5.3 billion, while Latin America has a market size of more than $1.8 billion. Beroe’s market intelligence report states that the POSM market is expected to surpass $29 billion in value in the next couple of years, and this can boost the market in the future. Beroe experts predict that by 2022, the market will show a significant growth of a CAGR of more than 12.5%.
The high market maturity regions are Europe and North America, while the medium market maturity regions are some parts of Eastern Europe, Asia, and Latin America. The point of sale analysis by Beroe states that the critical components of cost are manufacturing costs and the costs of raw materials. This is because these cost components account for more than 50% of the total cost. Hence, any fluctuation in the point of purchase materials manufacturing cost or raw materials or both will surely have an impact on the total cost. It is vital to understand which industry is likely to have a high demand in the future.
The highest demand is likely going to be from the FBT industry with a demand of 33%. The next big demand will be from the retail industry with an estimated demand of up to 29%, according to Beroe. FMCG industry, which will account for 25% of the future demand, is next in line. The pharmaceutical industry will have a demand of 5% while other industries will account for 8% demand in the future. The APAC region will show a growth rate of over 6.5% by 2025 and is going to be the leader when it comes to demand for POS material. This is because many retailers in that region are going to drive the demand.
Another reason why the APAC region will show high growth in the future is because of urbanization. An increase in the population in this region will push the demand even further, thereby improving the POS market. This is particularly going to be the case for emerging countries such as India and China. Other markets such as Europe and North America will play a crucial role in the rising demand as well in the future as the demand will steadily increase in most of these regions. The POS display market will grow at a rate of more than 5.5% by 2022, according to Beroe’s analysis report.
The POS market research by Beroe shows that the POP display market is going to be growing significantly in the next few years. This is true for the global market, and the demand for it will increase in the personal care industry, FBT, and cosmetic industry. All types of markets, especially in developing regions across the globe, will see an increase in the POP display market. This trend is likely to continue until the end of 2025. This points to a good future for the POS marketing materials market. Retailers are heavily investing in developing regions for this and this is likely going to happen more often in the future as well.
This will impact the POSM market by increasing demand. One of the drivers is that people look at the window displays first and then decide whether they want to shop or not. This has been boosted because of an increase in online shopping and shoppers looking at products online before buying them in stores. The PCQ displays matter more now and so this will drive the demand. There has been a significant increase in using technology, and this will boost the POS market even further in the future. Some of the key trends, according to Beroe’s report, are e-catalog solutions, digital POP displays, print on demand, and digital reporting system.
One of the constraints of the POS market is online shopping. While some shoppers prefer to look at the product details online but buy in-store, others are more likely to directly buy online. In the future, more online shoppers will come on board, and so this can impact the demand from the retail sector. That is, the demand for the POS materials might dip in the future because of this, and this will directly impact the market. However, since innovative approaches are being used, there is a chance that the growth will continue even if slower than before. The other industries where the growth is expected are likely to do well in the future.
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