Role of Mobile Apps in Marketing

Mobile apps have been evidently emerging as the essential fuel for businesses to keep themselves up and running. Understanding the utility of such mobile apps, getting the right benefits from it could actually mean a complete transformation in the conventional ways of conducting online business. So how could mobile apps be competitively used for mobile […]

What is the digital transformation of an organization?

Digital Transformation involves the transformation of a business’ existing processes with the use of digital technologies to make them more efficient. The core idea lies in using technologies not just to digitalize the existing services but to completely transform them into something notably better. Digital transformation doesn’t merely rely on a single technology, but it […]