M-commerce controls 73% of the global e-commerce market share, and over the last six months, 79% of people used their mobile devices for online purchases. The unabated growth of this sector was well captured by Thomas Husson, Vice President, and Principal Analyst at Forrester Research when he mentioned: “Mobile is becoming not only the new […]
Consumer expectations. Customer experience. Consumer behavior. Does your retail business relate to these three terms? Do you know they are the major drivers behind the success of your business? So, to add real value to your business you must solve your customers’ problems first, listen to their growing shift in expectations and changing behavior. You got […]
It’s no secret that the world has been changing drastically over the last three decades. Technology and the invention of the internet have connected everyone in ways that could not even be conceived a few short years ago. The changes have proven to be beneficial in enhancing a person’s life. Nobody can argue that the […]
Every individual has some social media platform. The new technology has made it easy for customers to buy products or services online. Though many people only go for the online option as it’s quite easy and accessible. But how can this factor affect the business? Most business has turned their stores online. Though you can […]
When running a social media campaign, you have to overcome various obstacles while maintaining a content schedule — while also thinking of creative ways to achieve your goals. In this article, we’ll talk about ways you can run a successful campaign using common best practices along with real-world examples and inspiration from other campaigns. Check […]
Working in social media marketing may seem easy breezy, but it takes a lot of passion and creativity to make it work. You also need a place to start, as jumping right into content without understanding important background information of a company can turn sour really quickly. Here are some tips for those starting out […]
These days, Facebook is gaining more popularity because it enables businesses to market their products and services in an innovative way. This article caters some useful tips that can help you to do Facebook marketing properly to increase sales and earn profits. If you are running a dedicated business page, it is crucial to reply […]
The last 18 months have been unlike anything we have experienced before and the majority of us agree things won’t go completely back to how they used to be. Communication trends changed dramatically when the world got locked down and we can expect that to continue in the months to come. But how can we […]
Any individual or business that wants to reach more people must embrace social media. If you think about it, people spend a lot of time catching up with each other on social platforms and networking sites. By 2018, Instagram users averaged 53 minutes per day on the app. During the COVID 19 pandemic, this time […]
In 2020, there were a number of changes in the approaches to the search engine optimization and every site owner was searching for the methods that would work best for their own website promotion. 2021 is not an exception. We see new Google core updates and some websites get hurt again and again, while others […]