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Feature Story Social Media & Marketing

What makes social media marketing so important?

Our daily lives are dominated by various social media handles such as Facebook, Twitter, LinkedIn and Instagram. Important political leaders such as the U.S. President use Twitter to interact with their citizens. Students use LinkedIn to search for jobs or connect with prospective employers. Travel and food bloggers use Instagram to post photos from their […]

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Business Social Media & Marketing

Social Listening: How to Leverage it for Your Business

Always listen first before you speak – It is something we have been taught while growing up. As individuals are trained to understand the importance of active listening and thoughtful communication, brands do not always have the strategies or tools to do so at scale. When you are running any business, it is necessary to […]

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Feature Story Social Media & Marketing

4 Mistakes That Can Wreck Your Social Media Marketing Campaigns

Navigating the social media marketing (SMM) world isn’t as complicated as you might think. That is, if you know how, when, and what to say and do to generate the results you want out of your marketing campaigns. However, despite the straightforwardness of implementing a successful marketing campaign, no one is immune to committing social […]

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Feature Story Social Media & Marketing

Social Media Strategies: Best Methods to Promote Your Business

Social media is a powerful tool in your advertising arsenal. If you can use social media correctly, you can easily create a strong connection with potential customers. Marketers may make a mistake of diving in the pool of social media without a precise plan. Without a plan, this is a total waste of your time […]

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Feature Story Social Media & Marketing

8 Tools that can help you in boosting the brand recognition of your business

Did you know that there is a “Rule of Seven” in the world of marketing which claims that a consumer needs to come across a brand at least times before they are ready to make a purchase? Brand visibility not only helps increase your conversion rate but also improves your brand overshadow other competitors and […]

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Technology

Effects of Artificial Intelligence on Social Media Marketing

Internet of things (IoT), Artificial Intelligence (AI), and machine learning (ML) are one of the craziest things we have going on these days. Everybody is talking about it; yet it seems as if nobody really knows what they are talking about it. I don’t know if that statement is fair or not, but leaving all […]

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Social Media & Marketing

5 Ways Local Businesses can Dominate Social Media Marketing

Social media is considered to be one of the most powerful mass media tools in existence, yet many entrepreneurs and business leaders focusing on their local market fail to recognize the enormous potential of social media for their small business. The truth is that, quite simply, social media can put any business on the proverbial […]

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Feature Story Social Media & Marketing

7 social media blunders that can cost your business

Nowadays social media is home to both big and small enterprises. These businesses use social media to market and promote their brands in a variety of ways. Sadly, many organizations make blunders in their strategies that can cost them heavily. Below are seven common social media blunders that you might make. If you’re guilty ensure […]

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Social Media & Marketing

How To Boost Traffic To Your Site Using Social Media?

Managing online website traffic is no less complicated than maintaining a smooth flow of cars on busy city streets. Any flaw in traffic management in the real world will cause accidents or congestion. On the virtual platform, it will not rope in a satisfactory number of viewers. Here are ten ways, which can help in […]

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Social Media & Marketing

What’s The Benefit Of Social Media For Education?

It’s been a long time since the Internet came into our lives, and it has certainly changed the way we keep informed about all the things happening around the world and how we communicate and interact with each other. And when it comes to social media, we know they have come to stay. This is […]