Since the inception of cloud computing in 1996, the term software as a service also coined up. The companies started proliferating the software platforms available over the internet and the SaaS industry exploded going from zero to 49 billion dollars by 2015. The growth chart further climbed 67 billion dollars in three years with the […]
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Owning your own business means taking advantage of every marketing opportunity you have. Companies that don’t are left in the dust, and as 50 percent of businesses fail within their first five years, the stakes are high. TikTok may not be the advertising platform you always had in mind, but it can be an effective […]
We all hold the desperation and vision of clients crowding at our entrances and fixing up appointments. To make your dream a reality, the major thing you need to learn is that- friendly relations with customers are the core of triumph in the glamour business. It’s worthy to implement a healthy market share to nurture […]
Who is a lead? In marketing, a lead is a person or organization that is interested in your products or services. A lead is a prospect who has the potential of becoming a customer. Generating leads for your business is a major determinant of successful sales. The lead generation process will put you on the […]
As you all know that SEO or search engine optimization is the process of generating more traffic to your website from search engines like Google, Yahoo and Bing. For a business owner, getting more traffic to their website is always a top priority. When someone looks for any information in Google, they are subsequently taken […]
TikTok first made it to the scene back in 2016. Since then, the platform has morphed into one of the most influential social bases in the world today. With a bubbling 1 billion active user count, TikTok has cemented its presence as a global go-to for entertainment, interaction, education, and commerce. The numbers are undoubtedly […]
Businesses today are more reliant on digital tools than ever before. Those tools have created impressive gains in productivity and capability, but they have also added complexity and risk to the modern business. Phishing is one of the risks that has developed in our connected world. Individuals fall prey to these schemes daily, causing significant […]
Advertising on LinkedIn is a relatively new venture, but it’s quickly becoming one of the most popular platforms for B2B marketers. In 2017, LinkedIn changed their algorithm and made it so that company pages are no longer able to post updates that appear in their followers’ feeds. If a follower hasn’t engaged with your page […]
With over 1 billion monthly active users, Instagram is an absolute goldmine for businesses of all sizes. From community management to social selling and loads more, there’s a reason why Instagram is the biggest social media network on the planet amongst consumers and business. Because of this, you can’t afford to use Instagram and just […]
As an entrepreneur, your main priority is to stay on top of trends by adjusting to the ever-changing marketing landscape. Since online users trust written words from brands, creating a blog will help your company establish its authority within the marketplace. Once you continue to promote your products and services through this platform, you can […]