Every business needs effective strategies and communication for achieving success and sustainability whether it is a startup or a cooperate, Businesses of all sizes need the elevation communication not just for financial success but also to develop throughout the journey of the business life cycle. It provides a roadmap, outlines, and necessary steps for achieving […]
Introduction It is important to understand how digital marketing can completely change the way you interact with your audience as you delve deeper into the field. The strategies you need to effectively engage with your customers are always changing along with the digital landscape. The growth of mobile marketing is one of the biggest changes […]
M-commerce controls 73% of the global e-commerce market share, and over the last six months, 79% of people used their mobile devices for online purchases. The unabated growth of this sector was well captured by Thomas Husson, Vice President, and Principal Analyst at Forrester Research when he mentioned: “Mobile is becoming not only the new […]
The digital world has opened up opportunities for so many of us to take the leap and pursue our passion for being our boss. Starting a business would mean capital and resource-intensive decisions and planning; starting a business online is slightly easy. With the rapid growth in supporting technologies, establishing and growing an online business […]
One of the most important aspects of retaining clients is improving the ways your team interacts with them. These six tips will help you improve your team’s tactics with clients. 1. Improve Your Customer Service Skills Employees who work directly with clients need a specific skill set to succeed. Coach your employees on improving their […]
In recent years audio content of all kinds has become incredibly popular, and podcast is one of them. Even though they have to compete with other well established content delivery platforms such as videos and blogs, podcasts are rapidly growing in popularity across the world. Podcasts have made a name and place for themselves by […]
Over the past decade, mobile applications have grown in demand, utility and functionality. Known simply as apps, they have forever transformed personalised user experiences to become a key part of every brand’s marketing strategy. Today, smartphone users spend 90% of their phone usage time on apps. The increased demand and customised user experience options available […]
All over the world, small business owners have found their livelihoods and working practices disrupted by the global Covid-19 pandemic. With whole countries on lockdown and many people required to stay in their homes, it’s not surprising that many businesses have found their custom flagging. However, even with social distancing measures in place, there are […]
Customer intelligence, in short is the process of gathering and analysing information regarding customers, and their details and activities, to build deeper and more effective customer relationships and improve decision-making by vendors. This gathering of data can be done through various means – feedback, survey, Social Media listening, website tracking, etc. Today with smarter tracking […]