When it comes to Cybersecurity, most businesses, especially SMEs and MSMEs have been found wanting. While cybercriminals have advanced in terms of their attacks and strategies, businesses have not been able to keep pace with their defense mechanisms. The COVID-19 Pandemic has seen a high spurt in the number of cyberattacks being committed against businesses. […]
Today, we all know that data is the king, and you have to build on it. Business leaders need to focus on the positive data-driven culture in their organization if they want to maintain smoothness in the system. An appropriate structure for data management can help your business to grow to the next level. A […]
According to American Intercontinental University, contemporary business managers have to take broader and complex roles in their organizations. In any business firm, commonly accepted roles of business managers include planning, organizing, controlling, and leading. However, human resource and business managers often have to focus heavily on their controlling aspect to ensure the success of their business. […]
In digital marketing, the “best method” mostly depends on many different factors, such as the service or the product, the target audiences and their behavior and the average time between the need of the customer and the purchase made. Most marketing companies, such as Dog and Pony SEO Agency, will always tailor their offer after […]
When you need working capital to get your business through a tight financial spot, the first solution you probably think of is a traditional bank loan. But why should you have to be in debt with monthly payments for years to solve a temporary cash-flow issue? The banking industry makes a lot of money off […]
The world we see today is evolving at a faster pace. From lantern to tube lights, from letters to emails, from carriages to cars, man has found ways to make his life more luxurious, to satiate his desire and lust for more. Gone are the days when one used to spread himself on the roadside […]
Marketing is an essential part of business. Without it, no business will survive. Marketing refers to activities that a business undertakes to advertise the sale or purchase of a specific product, service, or offer. Marketers determine the strategies to reach their target markets and create advertising strategies. Marketing is the primary way of selling goods […]
Digitalization has become a new norm. After the inception of the internet & smartphones, 80% of the world population has become active internet users. There is no wonder if a business adopts digitalization can unlock massive growth. Customer prerequisite of having the things & services available on their taps is the big booster that makes […]
The COVID-19 pandemic has uprooted people from their jobs. It is estimated that as of April 2020, about 87% of events professionals have cancelled events due to the pandemic, according to data by the PCMA. With 70% of businesses moving face-to-face events to virtual platforms, it is undeniable the hardest blow was dealt to the […]
Cloud-based phone systems continue to revolutionise business communications with tools that allow a business to access a myriad of features. Microsoft has been one of the forerunners in digital technology, creating innovations that empower small and medium enterprises. A new replacement to the traditional telephony from providers and in-house phone systems is the Microsoft Teams […]