In digital marketing, the “best method” mostly depends on many different factors, such as the service or the product, the target audiences and their behavior and the average time between the need of the customer and the purchase made.
Most marketing companies, such as Dog and Pony SEO Agency, will always tailor their offer after a careful analysis of your online presence. Still, in this article, you will find out about the most notable pros and cons of both methods, so that you may find an easier answer to one of the most frequently asked questions in digital marketing: “SEO or Facebook ads: which one is better for my business?”
What are the benefits of SEO compared to Facebook ads?
One of the main goals of SEO is to help your company’s website achieve a higher ranking in Google’s search engine results. You can find dozens of case studies and statistics about why this is so important for any business: the top results reap the most of website traffic, and thus get a much better chance at attracting relevant leads and converting them to customers.
Not to mention that according to recent studies, organic searches make up roughly two thirds of web traffic, meaning SEO wins over Facebook ads in this regard. Most choose to ignore paid ads and click on organic results instead.
Of course, you also must remember that quality SEO also takes a lot more time compared to Facebook ads, especially if you work in a highly competitive industry.
What are the benefits of Facebook ads compared to SEO?
One of the best advantages of Facebook ads apart from taking less time than SEO, is that you can always start with a smaller budget, see what works and doesn’t, and make adjustments to your social media strategy with the help of faster feedback. Facebook also allows for a whole lot of laser-accurate targeting options to reach your target audience. It also provides ample opportunities for long-term optimization if you analyze the data of your campaigns.
Still, it’s no wonder why many businesses choose to outsource it: Facebook marketing also requires the right know-how if you don’t want to waste your resources on users who have very little chance of converting to customers. Not to mention the analysis of data can be quite time consuming.
SEO vs Facebook ads: is there a short answer to which one is better?
You will probably see this one coming: “it depends” or“why not do both”?
One does not exclude the other, and most professional SEO agencies like the one mentioned at the beginning of this article can make a strong case as to why it is worth to combine SEO with Facebook ads, even for smaller businesses. Even if it might seem like it would take up too many resources at first, the long-term benefits of you Facebook ads complementing your company’s SEO efforts can largely outweigh the costs.
It is also a question of proportions. By asking for the consulting services of an SEO agency, you will also get a thorough analysis of your business and get a personalized recommendation for your digital marketing strategy that fits your business only.
For example, Facebook might be a good pick over SEO if you really intend to start small with a tight budget, and start investing in your long-term SEOefforts later. It is also a question of who you want to reach and how: social media platforms and leads from organic channels all require different approaches, but Facebook ads and SEO can work together to cover your online presence on more fronts.
In a nutshell, the quickest way to get aspecific answer would be to ask an SEO agency to take a look at your business: after all, this is also a part of their job!
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